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Vintage Yezdi poised to make a grand comeback

Vintage Yezdi poised to make a grand comeback

Yezdi . com goes live

With the craze of the vintage designs and brands taking mainstage in the industry currently, another forgotten Indian brand, Yezdi, is having a grand comeback in the most modern fashion and will join the likes of Ariel, Levis, Brough, Hesketh, Matchless, and Norton. Thanks to the Indian auto major Mahindra and Mahindra’s subsidiary, Classic Legends Pvt Ltd. (CLPL) that purchased the iconic British biker BSA Motorcycles rights to the JAWA brand (whose sister company is the Yezdi).

While we know that it would take at the least a couple of years to see their first iterations of what is touted as ‘The grand revival’, Mahindra has gone ahead and launched the official Yezdi.com website. It pays homage to those twin exhaust pipes of the Yezdis of yore and will take us through the brand’s rich history and magnificent heritage of the classic motorcycles.

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OBIBOI plays with JAWA and BSA renderings

OBIBOI plays with JAWA and BSA renderings

The vintage British and Czech brands are making a comeback

While we know that the Indian auto major Mahindra purchased the iconic British biker BSA and rights to the Czech JAWA brand, it would take at the least a couple of years to see their first iterations of what is touted as ‘The grand revival’.

But that has not stopped rendering artists across the globe who have already started letting their imagination run wild. They say that ’Imagination is a place where all the important answers lies’ and I guess we have started to get ours.

An Italian artist who goes by the name Oberdan Bezzi and is also famously called as OBIBOI has sketched some impressive looks of concepts which might be expected from the Mahindra stable in the future. They include desert runners, scramblers and street build concepts. Let’s have a look at these:

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BSA set to make a grand comeback

BSA set to make a grand comeback

Another British resurrection into the two-wheeled world

With the craze of the British designs and brands taking mainstage in the industry currently, “The Birmingham Small Arms Company Limited” or BSA is having a grand comeback in the most modern fashion and will join the likes of Ariel, Levis, Brough, Hesketh, Matchless, and Norton.

This comes in light of a tweet by Mahindra & Mahindra (M&M) boss Anand Mahindra on Boxing Day which states "We’re sorry you’ve missed out on your favourite ride for all these years, Santa...We’re working on getting it back for you...A shiny new one, but with all the character of your old steed..."

The tweet was accompanied by this old advertising image below

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