Ducati’s new memorabilia project lets you live your Racing dream from your room
The history of Ducati is driven by unique talents that have always generated motorcycles of unmistakable design and the most profound sporting spirit. Featuring exclusive Desmodromic timing engines, innovative design, and state-of-the-art technology, Ducati’s 90 years of passion, emotions, and excellence put in between two wheels have made us sing gaga’ over beautiful machines.
Now, the Ducati Memorabilia project has been christened by Ducati and Ducati Corse to give us enthusiasts another reason to make saliva bubbles. For the first time, one can purchase certified parts from Ducati machines used in an actual MotoGP and Superbike Championships, ones that have helped legends like Andrea Dovizioso and Cal Crutchlow beat everyone else to the chequered flag.
Ducati’s drive for innovation has manifested itself once again in the form of Ducatisumisura, a new website the Italian motorcycle brand has launched that caters to the personalization and customization of riding suits.
It’s admittedly not as ground-breaking as developing a new motorcycle, but riding suits are just as important for riders. Being able to customize them to suit your taste and safety preferences not only makes this new business endeavor that much more important, but it also gives customers a chance to style these suits themselves. That means having the opportunity to choose the colors of each panel that will be used in making the suit. We all know how important that is to other riders too.
As part of the site’s initial launch, Ducati will be offering no less than four riding suits that can be personalized and tailor-made: three one-piece racing suit models and a more casual two-piece one. One of these one-piece suits, the Corse C2, is also available as a lady-fit option.
These suits are top-of-the-line quality, developed in collaboration with riding gear company Dainese. That means that the latter’s D-Air airbag system will be available, although for now, availability is still limited to a handful of markets. Still, the mere fact that Dainese is involved makes the project that much more intriguing.
For riders who are looking for a steady mix of style and technology in their riding suits, Ducatisumisura provides that option. It’s another example of the Italian brand’s mission to be an innovator in the industry.
For what it’s worth, it’s exactly what we’ve come to expect from Ducati.
Continue reading to read more about Ducatisumisura, Ducati’s new riding suit customization website.
The Ducati Scrambler has turned out to be Ducati’s golden cow and when you have something like it at it your disposal, you milk it for everything it’s worth. That’s precisely what Ducati has done after launching a new line of Scrambler-exclusive apparel and accessories.
It’s a pretty diverse collection that includes t-shirts, bags, and knapsacks. Male buyers will have the option to choose from nine different designs with various color schemes while women have three different versions to choose from, including one made from malfilé cotton, considered as one of the softest types of cotton in the market today.
If t-shirts aren’t your thing, the Ducati Scrambler summer collection is also offering a wide range of bags that include messengers, saddles, and tank bags. These items where dressed up in either brown or dark green shades, highlighting the outdoor qualities that are consistent with the Scrambler’s riding ethos. Even if you don’t use them when you’re riding, the neutral colors make these bags versatile enough to be used in casual or even business settings. That’s hitting multiple birds with one stone, or in this case, one bag.
The collection also has other knick knacks that might be of interest to a casual buyer. How does a new Utah picnic rug made of 100% cotton sound? It’s admittedly not for everybody, but for those who enjoy a nice lunch with Mother Nature, this picnic rug could prove to be mighty useful, don’t you think?
With summer fast approaching, now’s the best time to score some items from the Ducati Scrambler summer collection. They’re new, fresh, and most importantly, unique enough that you can be easily identified as a Scrambler fan - or owner - just by hustling in the streets wearing them.
Continue reading to read more about Ducati’s Scrambler apparel and accessories summer collection.
One thing you can always count with famous watch brands and motorcycle companies is the frequency by which these two worlds join forces to create products designed to capture their respective markets. These collaborations happen far too often these days and for as long as their’s a market for these products, don’t expect these marriages to end anytime soon. Ducati, for instance, has a partnership with Swiss timepiece Tudor that began in 2011 and only seems to grow stronger by the year. That much was evident when the two companies launch a unique edition of Tudor’s Fastrider line that’s inspired by the new Ducati Scrambler.
It’s fitting that Tudor would go with the Scrambler as the inspiration for its latest collaboration with Ducati. The bike, after all, is the latter’s new pride and joy, and what better way to promote it than to have people wear Fastrider watches that are heavily inspired by the bike. Pretty cool, right?
Tudor’s first order of business was to create a watch that relies heavily on the Scrambler’s design ethos. That played a big part in the creation of different dials, each reflecting the different colors of the various Ducati Scrambler versions. Depending on your taste and preference, the Fastrider Scrambler Edition comes in ’62 Yellow and Ducati Red for the Icon version and Wild Green for the Urban Enduro version.
Colors aside, the Fastrider also has a brushed steel case that’s waterproof for up to 150 meters. it also has a bezel made out of matt black ceramic, as do the push pieces and the crown, creating a look of class and continuity on the chronograph that fits in nicely with the spirit of the Scrambler. A self-winding mechanical movement is another important component of the watch, specifically with a power reserve that can last close to 50 hours.
On the technical side, the Fastrider Scrambler Edition makes use of Tudor’s renowned technological wizardry in the watch industry. It’s only fitting that both companies have this new collaborative timepiece to remind all of us and reinforce the belief that when it comes to partnerships between watch companies and bike brands, no two do it better than Tudor and Ducati.
Continue reading to read more about Tudor’s latest collaboration with Ducati.
To say that Ducati has high hopes for the Scrambler is a massive understatement. As one of the company’s newest models, Ducati’s strategy of making the Scrambler more attractive to younger demographics is largely tied into its latest enterprise. Judging by these photos, you probably know where this is going. To coincide with the Scrambler’s entry into the market, Ducati has launched an apparel and accessory line devoted entirely to the new model.
Obviously, this kind of cross-promotional marketing strategy is a staple in the motorcycle industry. Other manufacturers like BMW, Brough Superior, and Indian Motorcycles all have some kind of apparel line dedicated to expanding their brand’s exposure. Heck, Indian Motorcycles even has a partnership with Mark Wahlberg these days. Remember that?
Ducati, though, isn’t banking on a celebrity to help sell the Scrambler. It’s relying on the model itself to do the selling on its own, albeit through the tried-and-tested merchandise route that includes t-shirts, mugs, hats, keychains, jackets, watches, shoes, lighters, bags, and helmets.
I’m not blaming Ducati for taking this route to help promote the Scrambler. If I was a decision-maker in Ducati, I’d do the same thing, too. There’s nothing quite like merchandising that can help drum up interest in a new motorcycle model, even if it the Scrambler will likely do well on its own without the help of merchandise. But hey, if it means more exposure for the model, there’s no shame in making the most of out of what Ducati now has.
Click "continue reading" to read more about Ducati’s new merchandise line for the Scrambler.
Believe it or not, Ducati has launched a Diesel Monster 1100 EVO. Trust us though, it’s not what you think. When we say Diesel, we’re speaking of the Italian clothing brand that sponsors the Ducati Team in MotoGP and has also launched a Ducati apparel collection so that riders can look fashionable on their new bike.
The 2012 Ducati Monster 1100 Evo was launched alongside the apparel collection on March 15, 2012 at the Diesel store in Soho, New York City. Ducati calls the bike "urban military chic." The exclusive ’Diesel Brave Green matte’ paint on the tank and rear fairing delivers a rugged military vehicle feel, especially while set against the black that covers almost every other part. To pay homage to the bike’s racing heritage, the shock and the Brembo calipers are painted yellow. Expect this bike to set you back a cool $13,795.
Leave a comment below and let us know what you think of the 2012 Ducati Monster Diesel 1100 EVO.
As a result of Puma’s collaboration with Ducati, their Motorsport Spring Collection 2010 video ad shows a few Ducati motorcycles, which attracted our attention in the first place. Then we just have to admit that an Italian logo can make almost any shoe look better, not that we don’t like Pumas or anything. Video is attached after the jump.
With all the ‘Black Friday’ frenzy coming down on us, we offer you a way to profit of the busiest retail shopping day of the year without being brought in the state of killing the guy ‘shopping’ next to you. Remember our post about Ducatigifts.com, the new website that Pro Italia and Ducati have recently launched? Well, they were kind enough to offer a special 10% off coupon code to Top Speed readers. The code – topspeed – is good from Nov 27-Nov 30. Happy shopping you all and don’t forget to mention us when making your order.
Say you have a Ducatisti in the house and don’t really know what to buy him/her for Christmas. Things are now made much easier for you with this new website that Pro Italia and Ducati have launched – Ducatigifts.com. Offering performance parts and accessories, protective gear and casual Ducati clothing, the site is like Santa’s bag of goodies for each and every fan of the Italian brand.
Press release is attached after the jump.
North Carolina Ducati dealer Hattar Motorsports came up with this Martini Racing paintjob for the 1098S model.
Although drinking and riding isn’t something that we recommend, we have to admit that the Martini Racing livery looks just like the right ‘detail’ if planning to make the Ducati 1098S stand out even more than it already does with the usual paint schemes.
If taking this amazing looking motorcycle on the race track, it will surely be confused with a veritable racer (which it isn’t far from being, by the way).
We were wondering when the Martini Racing colors could find their place on a motorcycle because we’ve seen plenty of championship-winning race cars showing it ever since 1968. There could be no better choice than this specific Ducati model.
This mysterious looking motorcycle is the creation of German tuner Befaster and it not only attracts our attention with its unique look, but with an impressive power to weight ratio too: 1.88 horsepower for every kilo. This translates into a 170 hp engine, which, as the light weight, surely doesn’t come standard on the original Ducati bike.
The weight of the standard bike (186 kg) was reduced with 43 kg by installing a set of components made out of carbon fiber and titan instead of the original ones. Furthermore, the engine’s displacement was increased to 1.037 ccs, which explains the 170 hp.
Befaster actually plans to sell this motorcycle for €120.000. Is this hard to believe? Believe it!
Ducati dealers from coast to coast will be celebrating the 2008 Ducati Apparel Collection with fashion shows and displays on April 25-26. Ducati Apparel Collection fashion shows were introduced in 2006 and have since become highly anticipated events at dealerships, motorcycle races and other venues across the nation.
The night of Friday, April 25 will kick things off in style with fashion shows from Southern California to Toronto. Fashion shows and Ducati fashion displays will continue (...)