If It Ain’t Broke, Don’t Fix It: Ducati Multistrada V4 Tweaked For 2022
Ducati Smashes Sales Record in 2021 Thanks To Multistrada V4
Take a Look at the New Ducati V4 Granturismo Engine
Ducati progresses the fight for sportbike dominance with its new V4 Granturismo engine. Rather than pigeonholing the plant in just a narrow slice of bikes, Ducati built this engine to be a viable choice for use on street, track, and dirt. Electronics change the lump’s personality to suit a wide range of applications to give it a healthy dose of versatility. Plus, it comes in a compact package that is significantly shorter to allow for lower seat heights and further expand its candidacy throughout the factory’s range of platforms.
Ducati Sales Up 43% in 2021 Over Same Period in 2020
Ducati Diavel 1260 S - Media reveal
Ducati currently developing new products to run on the V4 architecture
In what went down as the biggest shift for the company, Ducati’s 1103cc Desmosedici Stradale powered V4 is being considered all around for being 2018’s best motorcycle. And rightly so is also the most powerful bike in its class with 214 hp and 91.5 lb-ft of torque.
This newfound love for a four-cylinder version of their street bikes which will most probably change the whole dimension within the segment will now trickle down to run on other segments and with smaller capacities. CEO Claudio Domenicali confirmed the firm’s interests in developing cheaper, lower-performance versions of their V4 engines to reap all benefits of the technological feat.
Ducati asking Hero’s hand for a 300cc manufacturing partner ?
India celebrated its 72nd Independence Day yesterday and is in the highest rankings in terms of growing economy. It looks like our motorcycle industry is also heading to the subcontinent in the jive to make more money. Why wouldn’t they? India became the biggest market for two-wheelers in the world, and it saw multiple international manufacturers setting up manufacturing or assembly units here.
The most recent speculation coming to the surface is the Italian Red making contact with Hero Motocorp trying to figure out how to make a 300cc baby. Although not official, these rumors don’t seem to slip away, and we strongly believe these to be true since all major manufacturers these days are looking at new ways to expand their market reach by introducing smaller displacement models to newer Asian countries.
Volkswagen shuts the door for Ducati’s sale.
For the past few months, there were a ton of speculations about Volkswagen being on the heels to sell Ducati, and many major players were prying on them. With what we beleived might be a new chapter in Ducati’s history books, courtesy the Volkswagen Diesel Gate scandal, Volkswagen’s supervisory board begged to differ otherwise.
The board includes an equal split between corporate management and workforce representatives which have cumulatively voted out of this situation and threw all considerations of selling any brands under its portfolio to the bin.
Looks like Bajaj-KTM are gunning for buying out Ducati.
A week ago, rumours filled the news about Harley-Davidson being the top contenders to buy the luxury two-wheeler Italian marquee from Volkswagen. For no fault of theirs, except for them being owned by VW, Ducati could possibly see a change of hands since the German company is in considerations of selling brands under its portfolio.
Now, there could be a new chapter in Ducati’s history books, courtesy, the Volkswagen Diesel Gate scandal. If reports are to be believed, KTM-Bajaj was approached by the German company to buy out the Italian brand, an initiative taken towards the new financial strategy set out by the company post the Diesel Gate scandal.
Ducati’s ’final’ Panigale is coming on July 7. And we have a peek at the specs here.
Last week, the Italian manufacturer teased its final edition of the famous 1299 Panigale to the world. Titled as ’ When the end tells the whole story’, the video is filled with fast-paced takes on the bike’s red/white Corse livery, headlight and tail units and the titanium racing exhaust. the video is surely a nod to the last big-displacement v-twin superbike from Ducati. Why do I say this? The words “Panigale Final Edition” in the video title makes it very evident.
Now, we also get teased with mouthwatering specs of this ’last’ 1299 Panigale R which is going to debut at the Laguna Seca Moto GP weekend in California on July 7, 2017. A dealer in the UK has released the specifications and with it making just 5 bhp and 3 Nm lesser than the brand’s super fighter, the Superleggera, and costing less than half of it, the Panigale is going to blow your mind.
Ducati’s teaser tour ahead of the 2015 EICMA Motorcycle Show continues with the release of the “This Is X” teaser campaign. Those who have been following Borno Panigale’s recent attempts to hype its participation at the EICMA show should remember the “This Is Black” campaign that it rolled out in September 2015. Well, consider “This Is X” to be the follow up to that.
To no one’s surprise, the “This Is X” teaser is as vague and mysterious as its predecessor. It really doesn’t show or talk about anything specifically related to Ducati other than the brief second where the company’s logo appears towards the end. But the big chunk of the teaser alludes to various things like the “intersection of worlds” and the “multiplication of potential.”
Those are definitely words to live by if you’re a poet of some sort, but I highly doubt that anybody who watched the video knows what Ducati is talking about exactly. Adding to the confusion is the prevalent signs and allusions to the letter “X,” all of which explains absolutely nothing that can point to what Ducati’s plans are.
My best guess on the meaning of “X” is that it’s a new model that will make its debut at EICMA. Sure, it’s not a groundbreaking declaration, but I’m actually referring to a bike that may be the first of its kind for Ducati. We already know that the 959 Panigale and the Hypermotard 939 will be shown at EICMA, but don’t be surprised if another bike model, perhaps a crossover of some sort, shows up in Ducati’s booth.
Continue reading to read more about Ducati’s "This Is X" teaser campaign.
Ducati has made a management shuffle at the top of its managerial tree in North America after announcing that Jason Chinnock will assume the position of CEO of Ducati North America beginning in January 1, 2016. Chinnock will be replacing Dominique Cheraki, the incumbent CEO of DNA, who will then transition into the role of Ducati Network Development Director. Cheraki’s new role will see him pack his bags and head across the Atlantic to Ducati headquarters in Borgo Panigale in Bologna, Italy.
Chinnock’s appointment to CEO of Ducati North America will see him take responsibilty for all of the company’s operations in the United States, Canada, and Mexico. It’s a return to his old stomping ground of sorts. Before filling his current role as the Marketing General Manager for Automobile Lamborghini America, Chinnock spent a majority of the previous decade working for DNA, first as the National Sales Director, a role he filled for eight years before moving up to become the company’s Sales and Marketing Director in 2011.
Now that he’s back as the head honcho of Ducati North America, Chinnock will have a lot on his plate as the primary decision-maker of the company’s business efforts in the region. It’s a far cry from the previous position he held within DNA, but if anybody’s up to the task, Ducati seems to have confidence that Chinnock is the right man for the job.
Continue reading to read more about Jason Chinnock’s appointment as Ducati North America CEO.
Ducati CEO Claudio Domenicali has laid to rest rumors of Ducati’s plan to offer a new four-cylinder superbike to replace the1299 Panigale. Speaking to Motorcycle News, Domenicali minced no words in saying that Ducati has no “officially confirmed project” within the company regarding a four-cylinder superbike to replace the Panigale V-twin in 2017.
Domenicali’s comments should put to bed any confusion pertaining to the future of the Panigale 1299. On the surface, it does seem odd for the company to already be thinking of a successor to the superbike considering that the current iteration is still too fresh in its product cycle to already have a replacement in the works. From a sales perspective, the 1299 Panigale has pulled in its weight, accounting for a little over 3,000 sold units in the first half of 2015, making it the fourth best-selling bike in the lineup. Only the Ducati Scrambler, the Multistrada 1200, and Monster 821 sold more units in the first six months of 2015 than the 1299 Panigale. That doesn’t look like a motorcycle that needs to be replaced anytime soon.
On the other hand, a four-cylinder Ducati superbike is going to be a game-changer in the segment. For his part, Domenicali didn’t discuss whether Ducati is planning a four-cylinder superbike in the mid to distant future so this rumor could still resurface down the road.
Continue reading to learn more about rumors of a four-cylinder Ducati superbike.
Fresh off of the overwhelming success of the Ducati Scrambler, Ducati CEO Claudio Domenicali has announced the company’s plans to introduce nine new models at the 2015 EICMA Motorcycle Show in Milan. Some of the new Ducati models that are scheduled to be at the EICMA have already been introduced, including the new Monster 1200 R. But there are also new models that are being kept under wraps until the show, including two models that will be slotted in segments that Ducati has yet to be in.
The arrival of these two new models is the latest indication of Ducati’s aggressive brand expansion as it tries to attract a group of new motorcyclists to the brand. Having new models in the fold will help in accomplishing that goal, but there’s still that issue of actually having a product that the market will appreciate. Besides, it also depends on what markets Ducati plans on entering. Based on past statements made by Domenicali about Ducati’s plans, a new scooter could be one of the nine new models that will make its debut at EICMA. Ducati could also unveil a new Scrambler variant, or maybe updated versions of the Diavel or Streetfighter.
There are a number of different possibilities here and a different directions that Ducati can go as it prepares its motorcycle lineup for 2016. Despite the mysteries surrounding some of these models, what’s clear is that the company is making an all-out push to become bigger and more popular to the mainstream motorcycle market. The days of the company treating itself as an exclusive brand that catered to an select group of riders is fading fast. Ducati’s going mainstream, as it should have a long time ago.
Continue reading to learn more about Ducati’s plans for 2016.
Ducati’s drive for innovation has manifested itself once again in the form of Ducatisumisura, a new website the Italian motorcycle brand has launched that caters to the personalization and customization of riding suits.
It’s admittedly not as ground-breaking as developing a new motorcycle, but riding suits are just as important for riders. Being able to customize them to suit your taste and safety preferences not only makes this new business endeavor that much more important, but it also gives customers a chance to style these suits themselves. That means having the opportunity to choose the colors of each panel that will be used in making the suit. We all know how important that is to other riders too.
As part of the site’s initial launch, Ducati will be offering no less than four riding suits that can be personalized and tailor-made: three one-piece racing suit models and a more casual two-piece one. One of these one-piece suits, the Corse C2, is also available as a lady-fit option.
These suits are top-of-the-line quality, developed in collaboration with riding gear company Dainese. That means that the latter’s D-Air airbag system will be available, although for now, availability is still limited to a handful of markets. Still, the mere fact that Dainese is involved makes the project that much more intriguing.
For riders who are looking for a steady mix of style and technology in their riding suits, Ducatisumisura provides that option. It’s another example of the Italian brand’s mission to be an innovator in the industry.
For what it’s worth, it’s exactly what we’ve come to expect from Ducati.
Continue reading to read more about Ducatisumisura, Ducati’s new riding suit customization website.
The Ducati Scrambler has turned out to be Ducati’s golden cow and when you have something like it at it your disposal, you milk it for everything it’s worth. That’s precisely what Ducati has done after launching a new line of Scrambler-exclusive apparel and accessories.
It’s a pretty diverse collection that includes t-shirts, bags, and knapsacks. Male buyers will have the option to choose from nine different designs with various color schemes while women have three different versions to choose from, including one made from malfilé cotton, considered as one of the softest types of cotton in the market today.
If t-shirts aren’t your thing, the Ducati Scrambler summer collection is also offering a wide range of bags that include messengers, saddles, and tank bags. These items where dressed up in either brown or dark green shades, highlighting the outdoor qualities that are consistent with the Scrambler’s riding ethos. Even if you don’t use them when you’re riding, the neutral colors make these bags versatile enough to be used in casual or even business settings. That’s hitting multiple birds with one stone, or in this case, one bag.
The collection also has other knick knacks that might be of interest to a casual buyer. How does a new Utah picnic rug made of 100% cotton sound? It’s admittedly not for everybody, but for those who enjoy a nice lunch with Mother Nature, this picnic rug could prove to be mighty useful, don’t you think?
With summer fast approaching, now’s the best time to score some items from the Ducati Scrambler summer collection. They’re new, fresh, and most importantly, unique enough that you can be easily identified as a Scrambler fan - or owner - just by hustling in the streets wearing them.
Continue reading to read more about Ducati’s Scrambler apparel and accessories summer collection.
Ducati’s had a pretty big year, especially its lineup of new models. From the Multistrada 1200 to the 1299 Panigale, Borno Panigale has definitely hit one sales home run after another. Oh, and there’s also that other bike called the Scrambler. That’s been a hot item, too, in case people have forgotten. But as it turns out, Ducati’s not yet done because a mysterious new model is being prepared for a press launch on September 2015.
Specific details about the bike have yet to be revealed and with the way Ducati’s treating this particular unveiling, don’t expect any information to come out from Ducati until after the major reveal happens. That doesn’t mean that there won’t be any leaked spoilers, but all the same, the Italian motorcycle company is keeping this debut pretty close to its chest.
This strategy does open up a whole lot of speculation on what this bike is going to be. Is it going to be a concept bike? Perhaps an all-electric equivalent to Harley-Davidson’s LiveWire bike? Could it also be a future production model that would slot in to the brand’s existing motorcycle lineup? The press invitation only referred to a “track test for a road bike” so take that vagueness of that phrase any way you prefer.
What’s important is that Ducati’s got something cooking under the sheets. The big reveal isn’t schedule until September 2015, but from the looks of it, there’s going to be a whole lot of guessing and peeking through windows to get a read on what the company has in store for the motorcycle world.
Let the guessing game begin.
Continue reading to read more about Ducati’s mysterious new bike and what it could potentially be.
Ever since Ducati launched the Scrambler, customers have been tripping over themselves to get a piece of the industry’s latest “it” bike. The enormous demand for the Scrambler has not only boosted Ducati to record-breaking sales in the first half of 2015, it’s also given aftermarket companies a new bike to attach their businesses to. One such company is Italy’s Andreani Group, which specializes in improving any bike’s suspension set-up, including, as it turns out, the Scrambler.
Andreani has worked on a handful of bikes in the past so this is a company that knows what it’s doing. In this instance, the Italian suspension specialist created Scrambler-tailored, fully adjustable cartridges that provide better suspensions for the bike. 20mm pistons with increased oil passages are also part of the package, helping the Scrambler improve its overall efficiency without compromising the bike’s aesthetic appearance.
Separately, Andreani’s also offering to fit the Scrambler with Swedish suspension specialist Ohlins’ very own 46 DR mono shock unit. the equipment may be familiar to some of you and for good reason. It’s the same unit that a lot of naked motorcycles currently use themselves. Suffice to say, it doesn’t get any more high-performance than the 46 DR so those who avail of this kit from Andreani will be assured of getting one of the best suspension pieces the aftermarket industry has to offer.
That bodes well for a bike like the Ducati Scrambler because as far as I’m concerned, the company’s best-selling motorcycle deserves nothing but the best from aftermarket companies like Andreani. The whole kit retails for a total of €1,028, which is about $1,133 based on current exchange rates. You can get the whole plate, or you can opt to get one of the two kits for a price of €480 ($530) and €548 ($604), respectively.
Continue reading to read more about Andrea’s new suspension program for the Ducati Scrambler.
No stranger to cooking up competitions for its loyal fans and customers, Ducati has launched a new contest designed to marry the ideals of music and what it means to have a great motorcycle vacation. The contest, called “Ride a Song”, is a collaboration between Ducati and Spotify, the on-demand music streaming service that has skyrocketed in popularity in recent years.
The premise of the Ride a Song competition is pretty simple. All you have to do is pick a song from Spotify’s vast music library that best embodies their dream motorcycle ride and add it to the Ducati playlist that’s already been set up inside Spotify. Once you’ve picked your song, you’re also required to describe your dream motorcycle vacation, share the song you picked on Facebook, and tag two friends you’d want to join you in the event you win the contest.
Speaking of winning, the lucky entrant who does end up winning the competition will win a Multistrada Experience, which includes a chance to ride Ducati’s new Multistrada, among other goodies. It’s not the most exciting prize out there, but considering the rather simple mechanics for entering the contest, I’d say it’s still worth joining just in case you end up getting picked.
Even if your song is only nominated in the contest, you still get the treat of having your chosen music find a permanent place on Ducati’s playlist on Spotify. That’s more than enough to feel good about yourselves in the event your choice doesn’t win the competition.
Continue reading to read more about Ducati’s new Ride a Song competition it’s launching in partnership with Spotify.
Ducati’s got a lot of reasons to smile these days as the company has just posted record-breaking sales in the first half of 2015. While it’s not completely a shock to most of us, Ducati is still proud to point out that it has 22% more motorcycles in the first half of 2015 compared to the previous time frame in 2014.
All in all, the company said that it had sold 32,600 bikes in the first six months of the year, boosted by record sales in April 2015. For a little more perspective, Ducati sold 45,100 motorcycles in all of 2014. At this rate, the company could reach 65,200 bikes sold by the end of the year. That’s an incredible boost to its sales volume.
Oh, and speaking of boosting sales, the Ducati Scrambler has also turned into a huge boon for Borno Panigale. So far, Ducati has sold more than 9,000 Scramblers all over the world in the first half of 2015. Do the math and that roughly equates to about 28% of the total sales number in the span.
That’s an impressive haul for a motorcycle that has yet to celebrate its first birthday. But that’s what happens when you build an impressive piece of machinery that has turned into one of the most popular bikes in the world. Ducati even experienced sales growth in all of its markets in the world, a testament to the popularity of the Scrambler and more importantly, a growing acceptance and love for Ducatis and motorcycles in general.
The Scrambler may be the best-selling Ducati bike in the first half of 2015. But that’s not to say that other Ducati motorcycles didn’t pull their own weight to contribute to the company’s record-setting first half sales.
The Ducati Multistrada 1200 accounted for 4,700 sold units while the Monster 821 contributed 3,700 units. The Panigale also came in at over 3,000 units in sales.
Continue reading to read more about Ducati’s record-setting sales volume in the first half of 2015.