Ducati’s teaser tour ahead of the 2015 EICMA Motorcycle Show continues with the release of the “This Is X” teaser campaign. Those who have been following Borno Panigale’s recent attempts to hype its participation at the EICMA show should remember the “This Is Black” campaign that it rolled out in September 2015. Well, consider “This Is X” to be the follow up to that.
To no one’s surprise, the “This Is X” teaser is as vague and mysterious as its predecessor. It really doesn’t show or talk about anything specifically related to Ducati other than the brief second where the company’s logo appears towards the end. But the big chunk of the teaser alludes to various things like the “intersection of worlds” and the “multiplication of potential.”
Those are definitely words to live by if you’re a poet of some sort, but I highly doubt that anybody who watched the video knows what Ducati is talking about exactly. Adding to the confusion is the prevalent signs and allusions to the letter “X,” all of which explains absolutely nothing that can point to what Ducati’s plans are.
My best guess on the meaning of “X” is that it’s a new model that will make its debut at EICMA. Sure, it’s not a groundbreaking declaration, but I’m actually referring to a bike that may be the first of its kind for Ducati. We already know that the 959 Panigale and the Hypermotard 939 will be shown at EICMA, but don’t be surprised if another bike model, perhaps a crossover of some sort, shows up in Ducati’s booth.
Continue reading to read more about Ducati’s "This Is X" teaser campaign.
Ducati has never been shy about dropping teaser photos and videos for its new models. The company has found it to be a useful tool to drum up interest in its upcoming releases, including a mysterious new model that’s now the subject of Ducati’s new “This is Black” teaser campaign.
I don’t know a lot about this model, other than it’s going to make its debut at the 2015 EICMA Motorcycle Show in Milan, Italy. But other than that, Ducati’s not saying a lot about it with the exception of this teaser video that frankly ends with more questions than answers. From the accompanying press release, the Italian motorcycle manufacturer did say that the “This is Black” campaign is a project that will open up an entirely new “universe” for Ducati, one that it has never ventured into before. From a timing perspective, it begs the question on whether this campaign is alluding to an all-new model for Ducati. The company, after all, has nine new models planned for 2016. What better way to kickstart interest in one of them than to make it a centrepiece of a campaign that will come to a head at the biggest motorcycle show of the year.
Hopefully, Ducati sheds more light on this new campaign before the EICMA Motor Show opens its doors on November 16, 2015. Otherwise, we’re all going to be left scratching and postulating theories on what this campaign is all about. Trust me, the latter scenario may be fun, but it gets a little tiring if there aren’t any clues around that can lead us to the right direction.
Continue reading to learn more about Ducati’s "This is Black" campaign.
The Ducati “Scrambler You Are” video contest has returned for seconds a year after a successful first instalment that received thousands of entries from all over the world. Guess the old adage “if it works the first time, do it again” applies here.
In any case, the objective of the video contest is still the same: discover young and talented film makers and give them a platform to showcase their film-making skills.
This year, Ducati is promoting the “Land of Joy” lifestyle theme for the contest. Taken from that context, the objective is pretty simple: express the spirit of the Ducati Scrambler on the “urban jungle” and create a short movie about it lasting anywhere from 60 to 120 seconds. The more you showcase the Scrambler in a metropolitan habitat, the better chance you have of getting the judge’s attention.
Anybody from all over the world is invited to join the contest, provided, of course, that participants are over 18 years of age. Oh, the videos must be filmed digitally and must not have been published previously online.
If entrants can abide by these rules, then they’re free to submit an entry for a chance to win as much as €5,000, or roughly around $5,600 based on current exchange rates. The runner-up will also receive €1,000, or about $1,120.
Even if you don’t win these admittedly tempting prizes, Ducati’s also dangling a separate carrot to a lucky entrant who will get the opportunity to work with the company in the production of a short film about the Scrambler. That’s an even better prize than the money!
Ducati will open the submission of entires from July 13, 2015 up to October 20, 2015. That should be enough time for aspiring filmmakers to come up with the stories they’d want to tell in their 60- to 120-second videos.
Continue reading to read more about the Ducati “Scrambler You Are” video contest.
We’ve seen our fair share of “car vs bike” drag races and if I do say so myself, these things never get old. It’s like the gift that keeps on giving, only it’s limited to watching them on YouTube videos. But even that doesn’t take away from the spectacle of seeing a high-powered sports car throw down against an equally imposing superbike.
This race is admittedly a few months old, but that’s the beauty of the Internet. Hidden gems like this are kept stowed away but can be unearthed any time, providing quality entertainment to anybody who watches it. Well, I found myself captivated by this particular match-up: a 2014 Chevrolet Corvette Stingray taking on a 2015 Ducati Diavel.
Two machines that are arguably at the peak of their powers. One is bringing a whole new level of energy to the American sports car market whereas the other continues to reign in the Italian sports bike segment. It’s an interesting match-up, to say the least, and one that had a pretty surprising result, not because of which machine won, but the way it seemingly did it in dominating fashion.
Care to guess who got smoked and who did the, uhh, smoking? Click play and find out! Trust me, you won’t be disappointed.
When I see a brand-new bike glistening in all its shiny glory inside a dealership, I often get that awestruck look in my face, staring directly at it and wondering what I have to do to be able to own that bike. That’s my sentiment and I’m pretty confident that I’m not the only who feels that way. Sometimes, my mind trails longer than it should and I begin to wonder how that beautiful piece of machinery came to be. From lumps of metal to a two-wheeled vehicle of mass destruction, the evolution of a bike from creation to delivery is a long and meticulous process.
Fortunately, Ducati was kind of enough to let us in on the process, albeit in a rather quick and snappy way. The video the Italian bike maker released, called the “Birth of a Multistrada 1200”, takes us on a behind-the-scenes look inside its Borgo Panigale factory where the Multistrada is created. As expected, the video is fast-paced so you might have to watch it multiple times just to get an idea of what’s really happening as the Multistrada 1200 takes shape.
What I can tell you is the level of meticulousness displayed by employees and engineers of the bike is evident throughout the video. It kind of makes you appreciate these people more, knowing full well that what they build from scratch isn’t so much as a product as it is an artwork.
I don’t think I’m going to need to remind you guys to watch the video because it’s a pretty educational trip inside the inner workings of Ducati and see how masterpieces are created.
It’s been brought to my attention that the Ducati Panigale 1299 is an awesome sportsbike. Clearly, that’s probably the understatement of the year. The Panigale 1299 isn’t just awesome; it’s Awesome! with a capital ‘A’ and an exclamation point.
When talking shop about the Panigale 1299, it’s pretty hard to come up with two people who know the bike better than Alessandro Valia and Marco Sairu. Valia, of course, is a former tester for Ducati, while the latter is the Italian automaker’s current Head of Engine Project Management, which, you know, is a pretty important decision within Ducati.
It’s definitely a treat to see these sit down and pretty much give all of us a three-minute education on the Panigale 1299. Valia, in particular, has spent more than his fair share of time, splitting roads while riding the Panigale 1299.
So if you want to know as much as you can about the Panigale 1299, you need to sit down, relax, and watch this video. Valia and Sairu will give you a Panigale 1299 education unlike any other. That’s what you can expect from two people who played significant roles in the development of this sports bike.
That’s much better than watching just anybody dissect the bike, isn’t it?
Chanel’s new marketing campaign for the Coco Mademoiselle perfume just got that much hotter with the addition of a suited up Keira Knightley mounted atop a Ducati 750 Sport. This video is just a ’teaser’ of the new Coco Mademoiselle film ’Gabrielle’ directed by Joe Wright. The full length version will debut on March 21st, 2011 on the Chanel website.
TheDucati 750 Sport is powered by a V2, four-stroke engine that delivers a total of 72 HP and sprints the bike all the way to 128.6 mph. Typically, we like our Ducati bikes in red, but the model used in this commercial is covered in a drab beige, no doubt to promote Chanel’s Coco Mademoiselle perfume. Keira Knightley is even wearing a smoking hot beige leather catsuit to match. All we can say is that we can’t wait for the full video to be released!
Like always before, this year’s World Ducati Week turned into a veritable party and the fun factor was increased by an organized sexy bike wash. The happy Ducatis were an 1198 and a Multistrada 1100, but you’ll see in the fairly short video after the jump that soon everybody was washing everybody. Troy Bayliss was also at Misano for a piece of the action, so you couldn’t get any better than this. Make sure you see the video as it is well worth it.
Here’s the trailer for Ducati’s history movie called “The Story”. The DVD was premiered at the World Ducati Week 2010 and it is now available at the Misano World Circuit, the Ducati Museum bookshop and Factory Store. Also, it will soon be available in Ducati Stores around the world and online.
It looks like the guys at Moto Tech in Miami sure know how to promote their services as we just came across one of their videos showing a hot blonde performing a dyno test on one of their Ducati superbikes. Obviously, she wasn’t wearing much and we won’t go as far as calling it a motorcycle expert (the video tries to induce she actually is) although we have to admit this is one of the few motorcycle babe videos in which the girl shows off some skills. Congrats for that!
Take a look at Ducati’s video showing how easy owners can change the color of their Monster 696s with only a screwdriver and different body panels and front fender. These lasts are all part of a special kit that Ducati offers for the middleweight Monster only and there are 13 different colors available. Color therapy indeed.
Ducati has just introduced their 2010 Monster 796 and together with it a second episode of the Monster Art project. Called “Logomania”, this episode pays tribute to famous Ducati logos and colour schemes from the brand’s early days.
Ducati seems to know just how important it is for Monster owners to make a bike really theirs, so while last year they offered the posibility for riders to totally change the visual of their bikes with clip-on tanks, tail-pieces, fenders and bikini fairings, the Bologna company now makes sure everybody enjoys a factory customized model just like they would have ordered it to a custom painter themselves.
The whole idea behind the all-new Ducati Monster 796 is to increase the profit of the Monster lineup and the second Monster Art episode is just another way to help themselves achieve that. What’s best, owners love it. Click past the break for the Ducati Monster Logomania video as well as the list of color schemes available.
After being launched last autumn at the EICMA Show in Milan as a middleweight super motard, Ducati’s all-new Hypermotard 796 turns out being, as expected, a smaller and much more versatile twin-cylinder Italian motorcycle with sportbike credentials and very aggressive looks. Let’s see what more.
Ever wondered how official motorcycle videos are made? We did too and came to find that it is a great deal of work now that Ducati released the backstage videos for two of their 2010 models, the Ducati 1198 and Ducati Hypermotard 1100.
Remember that these are professional riders performing on closed courses and there’s still a great deal of risk for the guys with the cameras as they are often filming/photographing skids and slides with themselves as targets. Follow the jump to see how the Italians from Ducati make their motorcycle videos.
The SC Project stand at the Motor Bike Expo was rather interesting this year not as much thanks to their creations as usually, but thanks to a very flexible sexy chick making her “routine” on a Ducati supermoto. Looks to us like this is some sort of motorcycle Kamasutra and we happen to like it very much…both the girl and the idea itself.