Ducati’s new memorabilia project lets you live your Racing dream from your room
The history of Ducati is driven by unique talents that have always generated motorcycles of unmistakable design and the most profound sporting spirit. Featuring exclusive Desmodromic timing engines, innovative design, and state-of-the-art technology, Ducati’s 90 years of passion, emotions, and excellence put in between two wheels have made us sing gaga’ over beautiful machines.
Now, the Ducati Memorabilia project has been christened by Ducati and Ducati Corse to give us enthusiasts another reason to make saliva bubbles. For the first time, one can purchase certified parts from Ducati machines used in an actual MotoGP and Superbike Championships, ones that have helped legends like Andrea Dovizioso and Cal Crutchlow beat everyone else to the chequered flag.
One thing you can always count with famous watch brands and motorcycle companies is the frequency by which these two worlds join forces to create products designed to capture their respective markets. These collaborations happen far too often these days and for as long as their’s a market for these products, don’t expect these marriages to end anytime soon. Ducati, for instance, has a partnership with Swiss timepiece Tudor that began in 2011 and only seems to grow stronger by the year. That much was evident when the two companies launch a unique edition of Tudor’s Fastrider line that’s inspired by the new Ducati Scrambler.
It’s fitting that Tudor would go with the Scrambler as the inspiration for its latest collaboration with Ducati. The bike, after all, is the latter’s new pride and joy, and what better way to promote it than to have people wear Fastrider watches that are heavily inspired by the bike. Pretty cool, right?
Tudor’s first order of business was to create a watch that relies heavily on the Scrambler’s design ethos. That played a big part in the creation of different dials, each reflecting the different colors of the various Ducati Scrambler versions. Depending on your taste and preference, the Fastrider Scrambler Edition comes in ’62 Yellow and Ducati Red for the Icon version and Wild Green for the Urban Enduro version.
Colors aside, the Fastrider also has a brushed steel case that’s waterproof for up to 150 meters. it also has a bezel made out of matt black ceramic, as do the push pieces and the crown, creating a look of class and continuity on the chronograph that fits in nicely with the spirit of the Scrambler. A self-winding mechanical movement is another important component of the watch, specifically with a power reserve that can last close to 50 hours.
On the technical side, the Fastrider Scrambler Edition makes use of Tudor’s renowned technological wizardry in the watch industry. It’s only fitting that both companies have this new collaborative timepiece to remind all of us and reinforce the belief that when it comes to partnerships between watch companies and bike brands, no two do it better than Tudor and Ducati.
Continue reading to read more about Tudor’s latest collaboration with Ducati.
To say that Ducati has high hopes for the Scrambler is a massive understatement. As one of the company’s newest models, Ducati’s strategy of making the Scrambler more attractive to younger demographics is largely tied into its latest enterprise. Judging by these photos, you probably know where this is going. To coincide with the Scrambler’s entry into the market, Ducati has launched an apparel and accessory line devoted entirely to the new model.
Obviously, this kind of cross-promotional marketing strategy is a staple in the motorcycle industry. Other manufacturers like BMW, Brough Superior, and Indian Motorcycles all have some kind of apparel line dedicated to expanding their brand’s exposure. Heck, Indian Motorcycles even has a partnership with Mark Wahlberg these days. Remember that?
Ducati, though, isn’t banking on a celebrity to help sell the Scrambler. It’s relying on the model itself to do the selling on its own, albeit through the tried-and-tested merchandise route that includes t-shirts, mugs, hats, keychains, jackets, watches, shoes, lighters, bags, and helmets.
I’m not blaming Ducati for taking this route to help promote the Scrambler. If I was a decision-maker in Ducati, I’d do the same thing, too. There’s nothing quite like merchandising that can help drum up interest in a new motorcycle model, even if it the Scrambler will likely do well on its own without the help of merchandise. But hey, if it means more exposure for the model, there’s no shame in making the most of out of what Ducati now has.
Click "continue reading" to read more about Ducati’s new merchandise line for the Scrambler.
Italian boutique bike brand Vyrus is back to its eccentric ways again. Having previously offered to turn any Honda CBR600RR into a Vyrus 986 M2, the company is now setting its sights on transforming old Ducatis into a Vyrus. What that means is still unclear, but judging from the company’s history, it’s safe to say that Vyrus has something special in store for these old Ducatis.
The process towards turning your old Ducati into a Vyrus is pretty straightforward, even if it could turn into a wallet-burning exercise. All you need to do is fill up a form and pretty much explain why you want to get the full Vyrus make-over on your Ducati. Sounds simple enough, right?
Once that’s done, Vyrus might test your patience a little bit, but as soon as it replies, you could be well on your way to scoring a truly one of a kind ride. That would be a real score and hopefully, you’ll send me some photos of your new ride once Vyrus sends it back to you.
Note: Photo is of the Vyrus 897 C3 4V.
Click past the jump to read more about Vyrus’ offer to turn your old Ducati into a customized Vyrus.
It is hard to believe that someone can take the Ducati Desmosedici RR and make it better, but it happened. This is the NCR Milona 16, a lightened, upgraded and implicit faster Ducati Desmosedici RR. We wouldn’t have believed it if the thing wouldn’t have recently been unveiled at the World Ducati Week at Misano.
The Italian tuning specialist has fitted the 200bhp MotoGP replica with a multitude of carbon fiber main parts such as the all-new frame and swingarm, rims, fuel tank, half-fairing, rear subframe, tail unit and front mudguard. All these, together with the titanium and aircraft-grade aluminum, reduce the bike’s dry weight to 319lbs (an impressive 71lbs less than what Ducati achieved).
Using performance Ohlins suspension and Brembo brakes, NCR’s M16 turns into a much sweeter ride. Although it doesn’t go significantly over 200bhp, which is the standard bike’s horsepower figure, the retuned engine is aimed at delivering a whole different rush across the powerband.
Claimed to be ‘world’s most exclusive motorcycle’, the NCR M16 will be built to order only and we don’t dare to think about the six-figure price.
Ducati Newport Beach has come up with what appears to be the first Multistrada 1200 race replica, which they plan to take to the legendary Pikes Peak International Hill Climb.
The 1200S features a smaller windscreen, hand guards and a new tail section. This means no luggage racks, lights or number plate holder, making the bike look much more suitable for pumping adrenaline. Also, although it doesn’t make any difference when ridding the bike, that 1198-like red/white/black paintjob does send a clue about the Italian two-wheeler’s racing inspirations.
No word on any possible power increase yet, but considering the standard model’s 150hp, there shouldn’t be any, or at least not a significant one. Expect to find this in Pikes Peak, Colorado on June 26-27.
The Ducati Multistrada 1200 is a highly successful motorcycle due to its huge versatility, so a racing replica should delight everyone planning to buy such a model in the future. We shall wait and see if Ducati makes a move in the near future.
Take a look at this gorgeous Ducati Streetfighter S! It was modified by performance parts distributor Motovation Accessories using mostly Rizoma parts and accessories found in their 2010 catalog. The bike showcases the quality products from rear sets to engine covers and features a custom paintjob applied by Southern Metal Customs in Austin, Texas.
Although this is not a radical project, we happen to like it a lot for looking a hell lot more aggressive than the stock Streetfighter S and much more expensive as well. Hit the jump to see the whole list of parts thrown at it.
Photo credit: Will Gibson
With all the ‘Black Friday’ frenzy coming down on us, we offer you a way to profit of the busiest retail shopping day of the year without being brought in the state of killing the guy ‘shopping’ next to you. Remember our post about Ducatigifts.com, the new website that Pro Italia and Ducati have recently launched? Well, they were kind enough to offer a special 10% off coupon code to Top Speed readers. The code – topspeed – is good from Nov 27-Nov 30. Happy shopping you all and don’t forget to mention us when making your order.
Say you have a Ducatisti in the house and don’t really know what to buy him/her for Christmas. Things are now made much easier for you with this new website that Pro Italia and Ducati have launched – Ducatigifts.com. Offering performance parts and accessories, protective gear and casual Ducati clothing, the site is like Santa’s bag of goodies for each and every fan of the Italian brand.
Press release is attached after the jump.
This Ducati 1198S got in the hands of the guys at Red Fenix, who have made it worth 100,000 euros (US$144,000). It is now called the Ducati 1198RF and comes with a host of upgrades and modifications that only the most ostentatious or incredibly skilled of you out there could possibly demand for: 17-inch magnesium alloy wheels from Marvic, which are wrapped up in a pair of Pirelli Diablo Supercorsa tires, 47mm K-Service fork, slightly reduced wheelbase, repositioned Brembo front brake disc (for better cooling) and an engine retuned by the Milan-based Desmolupo.
In the end, you get pretty much a race bike that has an additional 10-11 horsepower, goes faster around bends and only requires one finger on the lever to stop from racing speeds. Is that worth the extra $122,205, given the fact that a factory-equipped 2009 Ducati 1198S starts at $21,795?