The Energica EgoGP bike breaks cover
Last year, Dorna Sports, S.L., the commercial entity that holds the rights to conduct all MotoGP Championships and all forms of supersport and superbike racing held around the world, announced that it would be conducting races that will consist of electrically powered Energica Ego superbikes running the circuits.
In a launch event held yesterday at Officine Farneto in Rome, Dorna announced more details about the electric racing with showcasing of the race-spec Energica EgoGP along with naming the series the “FIM Enel MotoE World Cup” from its inception in 2019.
Energica’s push to be a major player in the electric motorcycle industry took another huge step after announcing the delivery of the first batch of Ego motorcycles to the company’s official dealership in Switzerland. The Italian manufacturer’s Swiss dealership is E-performance, which is owned by Adrian von Büren.
Some of you may be familiar with Büren for his exploits in the Wave Trophy 2015, where he completed the 1,952-mile ride with the Ego. Büren received an Energica Ego Matte Pearl White and an Energica Ego Matte Black with a Corsa Kit for his efforts. Evidently, the partnership between Energica and E-performance is a match made in electric motorcycle heaven.
Swiss customers who are interested in purchasing the Ego now have a chance to do so, which is more than what other European markets can say at this point in time. But rest easy, anxious buyers in Europe and the US. Energiser’s expansion will cover a wide range of markets, including one in California with Hollywood Electrics. It’s still unclear when the bikes will arrive in Hollywood Electrics’ Los Angeles dealership, but the mere confirmation that it’s coming our way is enough
For now, though, our friends over in Switzerland will get dibs on the Ego. Be kind and gentle with your bragging, friend. We’ll get our hands on the Ego real soon, too.
Continue reading to read more about Energica’s entry into the Swiss market.
Electric bike manufacturer Energica has buffered up its dealership presence in the Golden State after striking a partnership with Hollywood Electrics in Southern California, giving the latter access to sell the brand’s impressive lineup of electric sports bikes.
The move comes in the wake of the company receiving the "safety green light" from both the National Highway Traffic Safety Administration (NHTSA) and the Environmental Protection Agency (EPA), clearing the way for the Ego electric superbike to be legally sold in US territory.
It was only fitting that with Energica now legal to be sold in the US, the company would tap Hollywood Electrics, universally considered as the largest electric motorcycle dealership in the world, to help find the Ego bikes a treasure trove of new owners in the US.
This partnership is a match made in electric motorcycle heaven, largely due to the core tenets of both firms to help broaden the reach and influence of electric motorcycles. Production of the Ego superbike is going on as I speak and representatives of the Italian company have claimed that deliveries of the first wave of bikes are on schedule for this month, July 2015.
Energica is also in the process of securing separate dealership arrangements with prospective partners in Portugal and Germany, adding to the existing networks already put in place in other parts of Europe, including Italy, Switzerland, and the Netherlands.
Continue reading to read more about Energica’s dealership deal with Hollywood Electrics.
Energica was on the receiving end of great news when it found out that the National Highway Traffic Safety Administration (NHTSA) and the Environmental Protection Agency both gave the thumbs up for the Ego electric superbike to be legally sold on US territory.
The development is a major break for Energica, which has been working hard to get the bike up to the safety and environmental standards of both the NHTSA and the EPA. But with both organizations giving the Ego their respective approvals, Energica can now proceed to roll out the electric superbike as soon as the company can establish a dealership network to sell them.
It’s unclear what timetable Energica will be working on, but you get the sense that the company is now full steam ahead in getting a dealership network up-and-running after numerous delays in the past few years have stalled the Ego’s sales debut. Reports indicate that the first wave of bikes are expected to arrive in the US in the third quarter of 2015, but until Energica says anything definitive regarding the Ego’s long-awaited arrival in the US, it’s probably best to not expect it arriving anytime soon.
Once it does arrive, the Ego is expected to fetch a price of around $34,000, which is pretty expensive for a motorcycle of any kind. But Energica has been on record saying that the Ego and its naked cousin, the Eva, are high-performance bikes that will be offered to a specific clientele who has no objections about the price tags of these two bikes.
Continue reading to read more about the Energica Ego getting approvals from the NHTSA and EPA.
I’ve always been a huge proponent of motorcycle companies thriving in the industry. That extends from the biggest brands like Yamaha and Kawasaki to niche manufacturers like Brammo and Energica. So it’s pretty nice to see a company like Energica finding some heavyweight help as it continues its search for funding.
After some negotiations, Energica has finally enlisted the help of UBS to become its sole financial advisor as it continues to search for funding for the company’s two electric bikes, the Ego and the Eva.
Some people might scoff at the thought of seeing an investment bank with the status of UBS go and help out a start-up brand like Energica, but I’m guessing that UBS saw a lot of potential in what Energica is trying to sell. That or it’s using Energica as a platform for a future business in the field. Either scenario makes some sense, but the important thing here now is that Energica has a reputable banking institution on its side in its quest for funding.
The specific details of the Energica-UBS partnership has yet to be disclosed, but if you’re Energica, this development is a good sign that you have a bank that can help convince investors to put some money in your business.
That’s always been one of the biggest problems of any start-up business and fortunately for Energica, it might get through that phase of financial uncertainty with some cash to spend.
I hope everything works out for Energica. It would be interesting to see the Ego and Eva bikes on the road, not to mention other new products it could develop in the future.
Click "continue reading" to read more about UBS’ involvement with Energica.