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Video: The Rise and Fall And Rise Of Harley Davidson

Video: The Rise and Fall And Rise Of Harley Davidson

Harley’s history has been one of great highs and low lows, but can it survive into the future?

The story of Harley Davidson is one of a motorcycle that came to be as American as apple pie. But it’s not been an easy ride. This interesting video traces the incredible highs and plummeting lows of an American icon and points out the problems facing the company.

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Livewire Becomes Stand Alone Brand

Livewire Becomes Stand Alone Brand

(But it’s Still a Harley!)

Harley Davidson shocked the motorcycling world when it announced the Livewire electric bike, a stunning departure for one of the most conservative and tradition-bound manufacturers in the world. Now, it seems as if the parent company is sending its child out to fend for itself by making it a stand-alone brand, even though it will still be firmly kept within the H-D fold, helping with future projects and being sold through the existing H-D dealer network.

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Harley-Davidson just showed us a strong intent of their future electric street-tracker

Harley-Davidson just showed us a strong intent of their future electric street-tracker

It will be introduced in 2021-22, and will come with “accessible power” while being priced lower than the LiveWire flagship

As part of its brand new “More Roads to Harley-Davidson” growth plan through 2022, HD made inroads with the LiveWire electric streetfighter. It is the first in a broad, no-clutch “twist and go” portfolio of products that will put the company right in the center of the electric race.

A run through their US website today gave us a glimpse of the Milwaukee brand’s flat-track-inspired electric motorbike concept sketched out. This street-tracker is said to be developed to bridge the gap between the “lightweight urban” bike concepts showcased at the 2019 EICMA and the premium, high-power, halo model-the LiveWire.

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Harley-Davidson and MV Agusta working on 350cc Motorcycles for new markets

Harley-Davidson and MV Agusta working on 350cc Motorcycles for new markets

Both brands have laid out strategies to grab more eyeballs than ever before

After being the first to market a ’full size’ electric motorcycle, the LiveWire, the American brand took new strides and entered the trail and streetfighter segments as well with the Pan-America and the Bronx. Looking for low displacement fishing grounds, they got on board with a Chinese firm Qianjiang to produce small, affordable, low-power bikes. They are the same chaps who now also own the Italian Benelli.

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Harley-Davidson Brings Two Electric Concepts To 2019 X-Games

Harley-Davidson Brings Two Electric Concepts To 2019 X-Games

Will The Price Point Sink the New Harley-Davidson Electric Bikes?

No doubt about it, electric bikes are becoming more viable all the time, and even the Harley-Davidson Motor Company is getting in on the action. Milwaukee has teased us, literally for years, with tantalizing tidbits from its Project: LiveWire initiative. It finally announced a 2020 release for its streetwise spark-o-matic not long ago, and immediately went about the business of teasing us with two more EV bikes. Well, now we have the skinny on them. The MoCo was at the 2019 X-Games in Aspen, Colorado, and it brought the two new rides for the crowd’s consumption. They’re still in the concept phase, and as such are not necessarily what the production models will look like, but ya’ gotta’ start somewhere.

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Harley Davidson break up with Alta Motors in just six months

Harley Davidson break up with Alta Motors in just six months

Leaving the California based startup high and dry

We brought you this news almost half a year ago where Harley-Davidson ties the knot with Alta Motors to develop next-gen EVs’. It was an equity investment sharing ideologies and infrastructure to set up new technology and R&D to come up with innovative solutions to develop electric motorcycles.

But fresh new information tells us that the Bar & Shield brand had done a complete flip and have exited from its joint motorcycle project with Alta. They have culminated all involvements and investments in the San Francisco startup.

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Harley Davidson to bite more into the Asian market with new 250cc to 500cc motorcycle

Harley Davidson to bite more into the Asian market with new 250cc to 500cc motorcycle

Will enter developing markets through strategic alliance

Harley-Davidson seems to be slowly shifting gears post its struggle to register any success stories due to its current downward trend in the market off-late. It has become a worldwide brand now after aggressive expansion that took place in the past decade, and to keep things from drifting away, HD dawned these new concepts upon us showing what the future holds in its sac.

And now, as part of its brand new “More Roads to Harley-Davidson” growth plan through 2022, HD has showcased multiple concepts under electric motorcycles, adventure-tourers, customs, and streetfighters being prominent ones. Surprisingly, Harley is also developing a more accessible, small-displacement product for the Asian markets.

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Harley-Davidson caught between games of tit-for-tat between governments

Harley-Davidson caught between games of tit-for-tat between governments

Trump trade wars with India and Europe will affect the already wounded brand

2018 hasn’t started well for our Bar and Shield brand which, at the end of 2017, saw a 6.7% downfall worldwide. In the US alone the numbers were down by 8.5% compared to the previous year. Then the news came of the firm shutting its Kansas City plant, due to the uprise of used Harleys being sold outside.

It received slander from Green activists opposing the waiving of pollution fines by the President Donald Trump administration. Now, it seems to have caught up in a brew of political strategies between the Trump government and the world over. And if you have been paying attention to the current affairs lately, Trump has declared Trade Wars with India and the European Union.

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Harley-Davidson ties the knot with Alta Motors to develop next-gen EVs'

Harley-Davidson ties the knot with Alta Motors to develop next-gen EVs’

An equity investment sharing ideologies and infrastructure

A few motorcycle manufacturers these days are scrambling to set up new technology and are pushing their R&D department to come up with innovative solutions to develop electric motorcycles. Others are partnering with smaller start-up companies who already have all the infrastructure ready for electric production, and the newest combination of this is Harley Davidson and Alta Motors.

The Brisbane, California based Alta Motors designs and manufactures the most advanced electric motorcycles in the industry. Starting in 2010, the firm has come a long way in establishing itself building bikes that prove to be better off-roaders than the petrol-powered counterparts. Their recent adventure is the brand new motorcycle called the Redshift MXR.

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Harley Davidson's electric powertrain to be a "Revelation"

Harley Davidson’s electric powertrain to be a "Revelation"

The name was trademarked for electric parts and drives

Starting last month, we learned that Harley has begun registering new names as part of their new strategy to add 100 new models in the coming decade. Harley-Davidson has already introduced 10 new ones this year: nine new Softails and the Street Rod.

With 90 more to come, Harley has gone ahead and registered three new names for their new motorcycle models: “Bronx”, ’48X’ and ’Pan America’. Now, new information tells us that Harley has gone ahead and filed ‘Harley-Davidson Revelation’ trademark for its newfound electric tech that includes batteries, chargers, and motorcycle powertrains.

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Harley-Davidson decides to pull the plug of its Kansas City plant

Harley-Davidson decides to pull the plug of its Kansas City plant

Comes after the Milwaukee firm loses ground in the market

Recently, we were contemplating about Harley’s upcoming new models, ’Bronx’, ’48X’ and ’Pan America’, as part of their new strategy to add 100 new models in the coming decade. But it looks like the Milwaukee Bar & Shield brand is not able to register any success stories today due to its current downward trend in the market.

Taking considerations of customer demands, the firm has decided to close its factory in Kansas City, Missouri, in 2019 and consolidate its production in York, Pennsylvania. This will cut around 800 American jobs from the production ranks in Kansas and add 450 positions to its York facility that had lost 118 jobs last year.

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Harley-Davidson's Projet LiveWire to hit production in 18 months

Harley-Davidson’s Projet LiveWire to hit production in 18 months

The Milwaukee brand will enter a new phase in 2019

You know things are actually getting serious when stalwarts like the Harley Davidson are putting their money and testing out electricity to power their machines. And if you have been following the Marvel studio’s Avenger series, you might have caught the stunning Scarlett Johansson picking up things for the boys on a stealthy looking black widow’s electric motorcycle.

That is the Project LiveWire. Harley’s proprietary shift to an alternative power source. And if you have been keeping up to date with its progress, you might find it as blasphemous as it was for me that Harley took so long for it to enter the production phase.

Luckily, our friends at Autoblog report that the Milwaukee firm is steaming ahead with the Project LiveWire and will soon hit to production. If everything goes right, the electric bike will hit the market as soon as 18 months from now.

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Harley-Davidson gets 'Bronx' trademarked

Harley-Davidson gets ’Bronx’ trademarked

Is it a name of a new model? Or is it just for parts and accessories?

Harley-Davidson promised to give us 100 new models in the coming decade and has already showcased 10 new ones this year. Nine new Softails and the Street Rod. With 90 more to come, the job of giving them names also become a big part of their build to production.

Harley has begun registering new names and according to the latest news, there might as well be a ’Bronx’ coming soon. Harley-Davidson just trademarked the names “Bronx” and “Harley-Davidson Bronx” with the U.S. Patent and Trademark Office.

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Automatic transmission is on the prowl

Automatic transmission is on the prowl

And it is going to replace the manuals soon

Automatic vs. Manual has been a hot debate for the four-wheeler segment ever since the first automatic car was born in 1940 by General Motors’ Cadillac. And now, it seems like it will create similar situations in the two-wheeler segment as well. Or would it?

Honda has been at the forefront of new technology and has heavily invested into bringing automatic transmission to everyday motorcycles. It has been a pioneer in developing new forms of gear and clutch designs and is vying to change the dimensions of free riding, starting with the scooters all the way to the mighty Gold-Wing.

Every other major player has their own versions of the same having different acronyms but ultimately does the same job. It seems the manual transmission is well on its slide into obsolescence within the automotive world. And the ones responsible are these folks:

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