Vintage Yezdi poised to make a grand comeback
With the craze of the vintage designs and brands taking mainstage in the industry currently, another forgotten Indian brand, Yezdi, is having a grand comeback in the most modern fashion and will join the likes of Ariel, Levis, Brough, Hesketh, Matchless, and Norton. Thanks to the Indian auto major Mahindra and Mahindra’s subsidiary, Classic Legends Pvt Ltd. (CLPL) that purchased the iconic British biker BSA Motorcycles rights to the JAWA brand (whose sister company is the Yezdi).
While we know that it would take at the least a couple of years to see their first iterations of what is touted as ‘The grand revival’, Mahindra has gone ahead and launched the official Yezdi.com website. It pays homage to those twin exhaust pipes of the Yezdis of yore and will take us through the brand’s rich history and magnificent heritage of the classic motorcycles.