BMW Motorrad achieved new records in the business year 2006
All the figures point upwards: BMW Motorrad’s sales, production, turnover and operating profits achieved new records in the business year 2006. The pre-tax operating profits increased by 10.0 per cent to 66 million euros (previous year 60 million euros). Turnover climbed by 3.4 per cent to 1,265 million euros (previous year 1,223).
Product and sales increased impressively an outstanding feat in view of the currency-related position of Japanese competitors and the regressive German market. For the first time in the company’s history, over 100,000 motorcycles were produced at the Berlin plant 101,352 units to be precise. In addition, 2,407 units were produced in cooperation with Aprilia (Piaggio S.p.A.). At the Berlin plant alone six new model launches were successfully handled in 2006.
In sales, too, a historical record was achieved. Exactly 100,064 BMW motorcycles were supplied by dealers to customers worldwide. As compared to the previous year (97,474 units) this meant a sales increase of 2.7 per cent, underscoring the success of the current product offensive. These sales figures appear even more impressive in the context of the last few years. Starting from a figure of 50,465 units in 1996, sales of BMW motorcycles have virtually doubled within the last ten years.
Another historic figure was achieved for company statistics last business year: the total number of BMW motorcycles since 1923 passed the two-million mark in 2006; exactly 2,061,977 motorcycles have been built bearing the blue and white logo. Experts estimate that over 70 per cent of motorcycles built since the war are still functional and owned by customers an impressive confirmation that BMW Motorrad builds motorcycles which consistently sustain demand.
The new models presented at INTERMOT 2006 have already given the market important impulses. The new single cylinder series is built by BMW in cooperation with the Italian manufacturer Aprilia an important role model for the strengthening of the motorcycle industry in Europe as a whole.
While the 4-cylinder BMW K 1200 R Sport has already met with a positive response, the market launch of the highly exclusive HP2 Megamoto in May is anticipated with great excitement.
In addition to the US market, it is the markets in Western Europe which have the largest share in the impressive sales figures. In Germany, 23,617 units were supplied, making BMW the market leader in its home country. The second strongest market was Italy (13,651 units), while Spain ranked third with 10,002 units here sales have doubled in just two years.
Since 2004, BMW Motorrad has put 17 new models on the market and undertaken a complete revision of its model range over two-year period. In just a single decade, BMW Motorrad has become the biggest and most important European manufacturer of large-volume motorcycles.