BMW Motorrad’s continued sales success has extended to May 2015 after the company announced a 6.5% increase in global sales of motorcycles and maxi scooters compared to its sales figures from May 2014.

All in all, BMW sold 15,004 units of motorcycles and maxi scooters, a steady bump from the 14,088 units it sold in the same time period last year. The company also posted record sales in the first five months of 2015, selling 62,928 units compared to the 59,151 units it sold in the first five months of 2014. FYI: that’s a 6.4% increase, further validating the steady sales growth BMW Motorrad has experienced this year.

As has been the case for the better part of 2015, BMW has relied on a steady diet of successful existing models with newer ones that have been selling like hot pancakes since they’re release. The new R 1200 RS belongs in the latter category and has been a popular model since its release on May 16, 2015. BMW’s resident superbike, the S 1000 RR, has also been selling like hot pancakes and demand for the bike is still going strong as we speak.

BMW Motorrad’s increased global presence has also had a hand in triggering this record sales run. According to Heiner Faust, BMW Motorrad’s head of sales and marketing, Europe and Asia continue to make up most of the sales of BMW motorcycles and scooters. Faust singled out China as the fastest growing market for the company with sales of bikes and scooters growing close to 100% compared to last year’s totals. The overall sales number is still just over 1,100 units, but China’s a fascinating case of the tally not being as important as the sales trajectory of the company. Should this trajectory continue to point north, China will soon become one of BMW’s biggest markets for motorcycles and scooters, further boosting up its already robust sales numbers. Over in Europe, BMW pointed to its home market of Germany as being a catalyst in the impressive sales increase with more than 1,000 units being sold in May 2015 compared to the previous year.

The way things are going, it’s not hard to imagine BMW Motorrad continuing this impressive pace, especially with the Chinese market’s growing interest in its bikes and scooters. If BMW’s sales pace holds form in the second half of the year, 2015 could go down as the biggest selling year for the company in recent memory.

Continue reading to read more about BMW Motorrad’s impressive sales growth in May 2015.

Why it matters

BMW Motorrad has had a lot of reasons to smile these days and I think that its healthy sales volume in 2015 - so far - has a lot to do with that. You can’t blame the company for being upbeat about its motorcycle and maxi scooter line, especially if this trend continues and more record-setting sales months follow in its wake.

On a personal note, I’m happy for BMW Motorrad. I really am. It’s not just BMW that I’m happy for, though; it’s the entire motorcycle industry. It’s exciting to see it getting a lot more love from all corners of the world compared to what it would’ve gotten in the recent past. BMW’s not the only one reaping the rewards because other companies have also posted their own impressive sales volumes in 2015. This means that more and more customers from more and more places all over the world are opting to buy motorcycles instead of cars. That’s not to say that the former will overtake the latter in sales volumes anytime soon. That’s just not happening.

But what’s nice is that the motorcycle market is earning its due and companies like BMW are reaping the rewards of this. Granted, the onus falls back on these companies to build more top-quality motorcycles and scooters that customers will appreciate. It’s still a two-way street, after all. It’s just nice to see that more markets all over the world are increasing their appreciation for motorcycles.

That’s proof that the industry is alive and well, and is poised to continue growing in the coming years. It’s an exciting time to be a part of the industry because as the growing sales numbers of BMW Motorrad will tell you, a lot of people are beginning to see and understand what we’ve known about bikes and scooters all along.

Press Release

For the fifth month in succession, BMW Motorrad remains on a stable course for growth. In May 2015, 15,004 vehicles (prev. yr.: 14,088 units) motorcycles and maxi scooters were supplied to customers worldwide. This represents an increase in sales of 6.5 % as compared to May 2014. BMW Motorrad has thus achieved a new record for the month of May. In the first five months of the year, BMW Motorrad supplied a total of 62,928 (prev. yr.: 59,151 units) vehicles to customers. As compared to the equivalent period of the previous year, this represents an increase of 6.4%.

Heiner Faust, BMW Motorrad Head of Sales and Marketing: "With solid growth of 6.5 % in May and 6.4 % over the first five months of the year, we have significantly surpassed the results of the previous year. The strongest growth stimuli for our brand are coming from Europe and Asia. In Germany alone, sales increased by more than 1,000 vehicles as compared to the previous year. And we are seeing especially strong growth in China. Here sales increased by nearly 100% as compared to the previous year, reaching more than 1,100 units. Our market offensive is clearly starting to making itself felt. We believe the future prospects for the Chinese market are very promising."

The new BMW sports touring bike R 1200 RS has been available since May 16th. And on June 13th BMW Motorrad will begin to supply the new adventure sports motorcycle S 1000 XR. This means that all five new BMW models are now available for the 2015 season.

Heiner Faust comments: "We continue to see strong demand for our new models. The market launch of our new R 1200 RS went very well. Our world travel enduro bike R 1200 GS Adventure is developing especially satisfactorily. In the second year after its launch it is well above the previous year. Our new supersports bike, the S 1000 RR, is also in strong demand. In spite of a significantly stronger market environment we were able to sell almost 1,000 vehicles in May alone."

Meanwhile, preparations are in full swing for the legendary and world’s biggest BMW Motorrad meeting. The organisers are once again expecting several tens of thousands of customers and fans at the 15th BMW Motorrad Days, which is traditionally held on the first weekend of July (July 3rd to 5th 2015) in Garmisch-Partenkirchen.

As Heiner Faust says: "After the successful G7 summit, Garmisch-Partenkirchen now looks forward to its next event highlight. Like every year it will be a meeting of motorcycle enthusiasts, celebrities from radio and television, anybody interested - and people who simply want to enjoy themselves. Motorcyclists of all genders and ages meet up on machines of all years and brands. They come from all over the world. Even those who don’t ride a motorcycle can look forward to a weekend of unrivalled fascination. Anyone who is prejudiced about motorcycle meetings should try coming to the BMW Motorrad Days at least once - we cordially invite you."

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