BMW has been on a sales roll the last few years and that momentum has continued in the first half of 2015 as the Motorrad was able to sell 78,418 motorcycles. That figure represents a 10.5% sales growth compared to the volume of motorcycles sold in the first half of 2014. In other words, BMW just scooped up a new first half sales record for itself.

You know the company is doing really well selling motorcycles when its head of sales and marketing, Heiner Faust, was quoted as saying that BMW has “never supplied this many vehicles to customers” in a six-month period of time.

Run through BMW Motorrad’s current bike lineup and you’ll see a lot of models that have contributed to this record haul. The R1200GS remains the king of the sales hill with 14,099 units sold in the opening six months of the year. Not far behind is the Adventure version with 10,429 units sold, followed by the R1200RT at 6,417 units, and the R nineT with 5,686 units sold.

The big boy BMW bikes are definitely pulling their own weight, but the manufacturer’s inline-four models aren’t doing too bad either. The S1000RR, in particular, sold 5,654 units in the first half of 2015 while its less powerful brethren, the S1000R, accounted for 4,134 sold units.

Moving forward, BMW Motorrad is already looking at another record sales run in the latter half of the year. With the ever increasing popularity of BMW’s collection of motorcycles, coupled with new models like the S1000RX on tap, I wouldn’t be surprised if we all come back here six months from now with new praises for the German motorcycle brand.

Continue reading to read more about BMW Motorrad’s record-setting sales run in the first half of 2015.

Why it matters

Just when you thought BMW Motorrad’s sales momentum would eventually plateau, the company just keeps rolling along on its way to yet another record setting sales period.

To put things in perspective, the company’s 78,418 sold units in the first half of 2015 is already more than halfway to its 2014 total of 123,495 sold units.

That’s an incredible pace to be in as we enter the second half of the year. I’m not that accurate with making projections, but if BMW’s motorcycle sales continues in the same pace, it’s not unreasonable to think that it could post 160,000 sold motorcycles by the time the calendar flips to 2016.

News like this is a great thing because it shows the increasing popularity of the motorcycle market all over the world in recent years. It helps that company’s like BMW have committed to building some of the best bikes in the market today.

The company’s R-Series line continues to be a hit and its popularity doesn’t appear to show any signs of dissipating anytime soon. Same with the S1000 line, which is slowly gaining more and more sales traction with every new customer. The R1200GS remains the most popular BMW motorcycle and its sales tally in the first half of 2015 is already about 60 percent to the overall number of models sold for the entirety of 2014.

I hope that BMW keeps this pace because it’s beautiful to see so many new customers buying motorcycles these days. Who knows, we might come to a point where we see roughly the same number of motorcycles on the road as cars.

That’s still a long way from happening, but if companies like BMW continue posting record-setting sales numbers, that scenario might become a reality sooner than later.

Press Release

BMW Motorrad closes the first half of 2015 with a new six-month record. 78,418 motorcycles and maxi scooters were supplied worldwide as of June 2015 (prev. yr.: 70,978 units). This represents an increase of 10,5% over the equivalent period in the previous year. BMW Motorrad also set a new record in the month of June 2015. Sales saw a double-digit increase over the previous month by 31,0 % to 15,490 vehicles (prev. yr.: 11,827 units).

Heiner Faust, BMW Motorrad Head of Sales and Marketing: "Never before have we supplied this many vehicles to our customers. With a plus of 10,5 % as of the first six months, we are well on track to set a new sales record at the end of this year."

There are powerful growth stimuli coming from the major European markets of Italy, France, the UK, Spain and Germany. The BMW Motorrad home market continues to assert itself as the largest single market. In addition, BMW Motorrad is the market leader in the relevant capacity segment over 500 cc in Germany and Spain. Demand for BMW motorcycles is also rising steadily in the Asian markets. The Chinese market in particular is showing considerable growth potential for BMW Motorrad with a dynamic increase in sales.

Heiner Faust: "Our powerful model portfolio and the reputation of the BMW Motorrad brand provide the basis for our increasing market success. The new generation of water-cooled boxer models, our custom roadster and the family of sporty S models are creating a veritable surge in demand."

The frontrunner in the BMW Motorrad sales ranking remains the water-cooled R 1200 GS. 14,099 units of this motorcycle have been supplied to date this year. This is followed in second and third place by the two boxer models R 1200 GS Adventure and R 1200 RT with 10,429 and 6,471 units respectively. The world travel enduro bike R 1200 GS Adventure is becoming increasingly popular. More than 40% of boxer GS motorcycles ordered are of the Adventure type.
In fourth place is the custom bike R nineT. The sales figure for this classic-style boxer motorcycle is at 5,868 units - exceeding expectations once again in its second year on the market. The boxer types R 1200 R and RS round off the wide model range of the R series with excellent sales figures.

In the upper output spectrum, all S series models with 1-litre 4-cylinder engine are seeing very high levels of demand. Since the recent market launch of the new S 1000 XR, the S series is now complete with three models. Both the supersports bike S 1000 RR (5,654 units) and the power roadster S 1000 R (4,134 units) have developed into volume models. And just a few days after the market launch of the XR it has become clear that this new concept of an adventure sports bike has likewise struck a nerve with many customers.

BMW customers, motorcycle enthusiasts and interested individuals from all over the world met up for the 15th time last weekend for the legendary BMW Motorrad Days in Garmisch-Partenkirchen, the biggest public event organised by BMW Motorrad. The entire spectrum of the BMW Motorrad world was presented in a diverse program of activities. On-road and off-road test rides, stunt shows, the Boxer Sprint, design studies, party flair and motorcycle tours set amid one of the most magnificent motorcycling areas in the world once again attracted tens of thousands of guests.

As Heiner Faust says: "Motorcycling and the particular attitude to life it offers inspires not only existing motorcyclists - it is now arousing the interest of many more people than in past years. A new motorcycle culture is coming into being that is reflected in our new brand orientation "Make Life a Ride". The Motorrad Days in particular is an important platform that allows us to engage in close dialogue with both old and new customers."

You will find press material on BMW motorcycles and BMW Motorrad rider equipment in the BMW Group PressClub at

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