BMW Motorrad Sells Record 78,418 Motorcycles In 1H Of 2015
BMW has been on a sales roll the last few years and that momentum has continued in the first half of 2015 as the Motorrad was able to sell 78,418 motorcycles. That figure represents a 10.5% sales growth compared to the volume of motorcycles sold in the first half of 2014. In other words, BMW just scooped up a new first half sales record for itself.
You know the company is doing really well selling motorcycles when its head of sales and marketing, Heiner Faust, was quoted as saying that BMW has “never supplied this many vehicles to customers” in a six-month period of time.
Run through BMW Motorrad’s current bike lineup and you’ll see a lot of models that have contributed to this record haul. The R1200GS remains the king of the sales hill with 14,099 units sold in the opening six months of the year. Not far behind is the Adventure version with 10,429 units sold, followed by the R1200RT at 6,417 units, and the R nineT with 5,686 units sold.
The big boy BMW bikes are definitely pulling their own weight, but the manufacturer’s inline-four models aren’t doing too bad either. The S1000RR, in particular, sold 5,654 units in the first half of 2015 while its less powerful brethren, the S1000R, accounted for 4,134 sold units.
Moving forward, BMW Motorrad is already looking at another record sales run in the latter half of the year. With the ever increasing popularity of BMW’s collection of motorcycles, coupled with new models like the S1000RX on tap, I wouldn’t be surprised if we all come back here six months from now with new praises for the German motorcycle brand.
Continue reading to read more about BMW Motorrad’s record-setting sales run in the first half of 2015.
Why it matters
Just when you thought BMW Motorrad’s sales momentum would eventually plateau, the company just keeps rolling along on its way to yet another record setting sales period.
To put things in perspective, the company’s 78,418 sold units in the first half of 2015 is already more than halfway to its 2014 total of 123,495 sold units.
That’s an incredible pace to be in as we enter the second half of the year. I’m not that accurate with making projections, but if BMW’s motorcycle sales continues in the same pace, it’s not unreasonable to think that it could post 160,000 sold motorcycles by the time the calendar flips to 2016.
News like this is a great thing because it shows the increasing popularity of the motorcycle market all over the world in recent years. It helps that company’s like BMW have committed to building some of the best bikes in the market today.
The company’s R-Series line continues to be a hit and its popularity doesn’t appear to show any signs of dissipating anytime soon. Same with the S1000 line, which is slowly gaining more and more sales traction with every new customer. The R1200GS remains the most popular BMW motorcycle and its sales tally in the first half of 2015 is already about 60 percent to the overall number of models sold for the entirety of 2014.
I hope that BMW keeps this pace because it’s beautiful to see so many new customers buying motorcycles these days. Who knows, we might come to a point where we see roughly the same number of motorcycles on the road as cars.
That’s still a long way from happening, but if companies like BMW continue posting record-setting sales numbers, that scenario might become a reality sooner than later.