BMW Motorrad USA Posts Strong Sales Numbers in 2014
If there was ever any question about BMW’s staying power in the world of motorcycles, BMW Motorrad USA’s 2014 sales figures will blow all those doubts out of the water. For the year that just finished, BMW Motorrad is reporting record-breaking sales figures led by its S-Series bikes - the S1000R and the S1000RR - which saw its sales figures increase by 80 percent to 254 sold units for the year.
But the S-Series wasn’t the only strong performing bike under BMW Motorrad USA’s portfolio. The R-Series also saw a rapid increase in sales, accounting for a 17 percent bump up to 477 units sold. In fact, if you’re looking for the BMW Motorrad USA’s best-selling motorcycle for the year, the R1200RT tourer is the top-winner with 207 models sold. The bike, which presented a semi-water cooled Boxer engine transplanted from the R1200GS, accomplished all of that despite experiencing its own mechanical issues that kept it on the shelves for a few months.
All told, BMW Motorrad USA sold 14,945 motorcycles for the year, 5.4 percent better than its 2013 sales figures. It’s an impressive number given how much importance BMW has put in the US market to sell its motorcycle units. All that hard work has certainly paid off, especially recently with BMW Motored USA concluding the year with an impressive December showing of 1,232 units sold, 11.9 percent better than its sales numbers in the same time period last year.
Click past the jump to read more about BMW Motorrad USA’s impressive 2014 sales figures.
Why it matters
With a renewed emphasis in becoming a major player in the US bike scene, it was important for BMW Motorrad USA to establish itself in 2014 ahead of what’s already looking like another record-setting year in 2015.
For one, the company is gearing up for three new models to hit dealerships in January alone. Secondly, the aforementioned dealership networks are poised to increase in number, which in turn could help increase the company’s reach throughout the US.
Don’t sleep on the momentum BMW Motorrad USA has heading into 2015. If its success in 2014 is any indication, we should all start preparing for BMW to once again showcase its lineup of best-selling models in the US. If anything, its status as the largest-selling European bike manufacturer in the US will be all but cemented in the coming months, if the brand hasn’t achieved it already.