Polaris Industries’ acquisition of “certain electric motorcycle assets” from Brammo made news the previous week, signalling a new opportunity for the former to expand its own lineup of existing models and venture into the the world of EV bikes. The same announcement also included pieces of information on what Brammo’s plans are moving forward. Today, though, we can say with all certainty that Brammo’s future will be dedicated solely on developing world-class electric vehicle drivetrain systems.

That was the announcement made by Brammo founder and CEO Craig Bramscher. According to Bramscher, the Polaris acquisition wasn’t made so that Brammo itself would fall in line with the former’s other bike brands, namely Victory and Indian. Instead, the acquisition fell more in line with the two company’s plans to work side-by-side to develop class-leading electric motorcycles.

Part of that exclusive agreement with Polaris calls for brim to supply its electric powertrains to Polaris, which will then use it for its motorcycles and other on-road and off-road vehicles. The technologies in play here include lithium-ion batteries, electric motors, and associated control electronics, so basically, the set-up would be for Polaris to build the bikes and for Brammo to supply the power trains.

Sounds pretty simple, right?

Click pas the jump to read more about Brammo’s strategy moving forward.

Why it matters

The deal between Polaris Industries and Brammo is beneficial for both companies.

For one, Polaris is known for building some high quality bikes. Look no further than its line up of Victory and Indian motorcycles for proof.

On the flip side, Brammo arguably has one of the best EV powertrain technologies and lithium-ion batteries in the market. Put one and one together, and you get a mutually beneficial partnership that can redefine the electric bike market should the full potential of the partnership be realized.

That’s a deal that was likely to good to pass up for Brammo and if I’m being honest, the company probably made the right call in signing of on that partnership.

Both parties win, which is really what the best-case scenario was for the two sides. All that’s left now is to see what these two firms can cook up with now that both are relying on the other’s expertise.

Hopefully, we see the fruits of their labor soon enough.

Press Release

Following the acquisition of certain electric motorcycle assets by Polaris Industries Inc., Brammo, Inc., a leading electric vehicle technology company, restates its commitment to developing world-class electric vehicle drivetrain systems, including lithium-ion batteries, electric motors, and associated control electronics. Brammo has experienced strong interest in its class-leading lithium-ion battery systems for powersports vehicles – much like those manufactured by Polaris – and intends to refocus its Engineering and Operations on this growing market opportunity.

Brammo recently announced the sale of certain electric motorcycle assets to Polaris Industries Inc. Following that announcement, Brammo confirms its exclusive agreement to supply its electric powertrains to Polaris for inclusion in motorcycles and other on-road and off-road vehicles. Integrating its lithium-ion battery and electric powertrain technology into electric vehicles is a new direction – and a substantial business opportunity – for Brammo. Brammo will be focusing on the continued development of its EV technologies to serve a broad range of vehicle OEMs.

Craig Bramscher, CEO and founder of Brammo, said, “Our partnership with Polaris has evolved over recent years as we continue to innovate on EV drivetrain technology, and Polaris continues to grow their vehicle business across the globe. This partnership draws on the strengths of both businesses. Polaris builds the best powersports and utility vehicles including the amazing Victory and Indian motorcycles. Brammo has the best lithium-ion batteries and EV powertrain technology in the space. Together, we will work to lead the electric powersports market.”

Bramscher continued, “In 2007, when we decided to drive forward with our electric vehicle innovations, there were very few companies in that space. Today, every major OEM has an electric vehicle strategy, and Brammo’s move to horizontal markets in the EV drivetrain world allows us to capitalize on this wave of technology, moving transportation to a new level of efficiency and sustainability. The Brammo team is now fully focused on our new strategic direction and I am confident we will lead the sector.”

“We believe there is a large market for OEMs that want to integrate Brammo’s technology into their next-generation electric vehicles,” concluded Bramscher.

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