Brammo Bares New Strategic Direction, Focusing More on EV Technology
Polaris Industries’ acquisition of “certain electric motorcycle assets” from Brammo made news the previous week, signalling a new opportunity for the former to expand its own lineup of existing models and venture into the the world of EV bikes. The same announcement also included pieces of information on what Brammo’s plans are moving forward. Today, though, we can say with all certainty that Brammo’s future will be dedicated solely on developing world-class electric vehicle drivetrain systems.
That was the announcement made by Brammo founder and CEO Craig Bramscher. According to Bramscher, the Polaris acquisition wasn’t made so that Brammo itself would fall in line with the former’s other bike brands, namely Victory and Indian. Instead, the acquisition fell more in line with the two company’s plans to work side-by-side to develop class-leading electric motorcycles.
Part of that exclusive agreement with Polaris calls for brim to supply its electric powertrains to Polaris, which will then use it for its motorcycles and other on-road and off-road vehicles. The technologies in play here include lithium-ion batteries, electric motors, and associated control electronics, so basically, the set-up would be for Polaris to build the bikes and for Brammo to supply the power trains.
Sounds pretty simple, right?
Click pas the jump to read more about Brammo’s strategy moving forward.
Why it matters
The deal between Polaris Industries and Brammo is beneficial for both companies.
For one, Polaris is known for building some high quality bikes. Look no further than its line up of Victory and Indian motorcycles for proof.
On the flip side, Brammo arguably has one of the best EV powertrain technologies and lithium-ion batteries in the market. Put one and one together, and you get a mutually beneficial partnership that can redefine the electric bike market should the full potential of the partnership be realized.
That’s a deal that was likely to good to pass up for Brammo and if I’m being honest, the company probably made the right call in signing of on that partnership.
Both parties win, which is really what the best-case scenario was for the two sides. All that’s left now is to see what these two firms can cook up with now that both are relying on the other’s expertise.
Hopefully, we see the fruits of their labor soon enough.