MV Agusta is resurrecting their old brand

MV Agusta’s exotic Italian lineage has been through the history’s ups and downs. After being in an acrimonious situation for some time, the Italian brand is finally sailing on safe waters after a Russian investment group-Black Ocean signed an agreement to increase its capital making MV Holding to become the 100% owner of MV Agusta S.p.A.

With this, things have started to ease off, and MV Agusta is now concentrating on working on new machines for 2018 including a new line of four-pot Brutales’. Fresh new information also tells us that the Italian will be resurrecting the Cagiva brand back, but this time as an electric company rather than the sportsbike maker that it was before.

Cagiva to make a comeback as an electric off-roader Emblems and Logo
- image 773728

A few motorcycle manufacturers these days are scrambling to set up new technology and are pushing their R&D department to come up with innovative solutions to develop electric motorcycles. Others are partnering with smaller start-up companies who already have all the infrastructure ready for electric production, and the newest combination of this is MV Agusta and Cagiva.

Rumors of MV bringing back Cagiva were floating since 2015. But now, MV Agusta confirmed that it would be bringing back Cagiva to make electric off-roading machines, just like what KTM does with their Freeride-E models. MV wants to revolutionize the electric enduro/dirt motorcycles with an agile, lightweight and noise-free motorcycle. Perfect for the young riders who are just breaking into the enduro scene.

Cagiva to make a comeback as an electric off-roader
- image 773726
Cagiva Mito SP525

And with MV will look at enticing the new wave of customers that have so far been kind of impervious to the traditional style of motorcycling. The electric way will cover a wide range of customer bases since it can be optimized with a variety of optional power packs and accessory sets that can make the bike either affordable or even high-end.

This will, however, ruffle the feathers of loyalists, but all of this is in a bid to attract a whole new generation of customers that believe in making a difference to the environment. Many other major manufacturers have gone through the same strategy to rope in new riders.

Cagiva to make a comeback as an electric off-roader Exterior High Resolution Wallpaper quality
- image 739535
KTM Freeride E-XC

Recently, Harley-Davidson also tied the knot with Alta Motors to develop next-gen EVs’. An equity investment sharing ideologies and infrastructure. For the immediate future, they will develop two new electric motorcycles branded under the Harley-Davidson name.

Indian Motorcycles are also making headways. Thanks to the recently acquired Brammo electric motorcycles by its parent company Polaris, Indian will make use of the R&D from this electric mobility company just like Victory Motorcycles did with its Victory Empulse TT motorcycle. Indian will basically start off from where Victory left after Polaris axed the latter.

After working the three cylinders magic, MV Agusta moves to four in 2018 Exterior
- image 753423
MV Agusta Brutale 1090RR

Then there is Curtiss partnering with Zero Motorcycles to develop high powered electric motorcycles, starting from the Hercules cruiser that is set to launch on 5th May 2018. It will feature a twin-motor arrangement and a modular built chassis that will streamline production costs.

So far, the history of EVs’ has not been a fairy-tale story. But with that vast amount of experience, skill and financial resources, this could as well be one of the finest electric two-wheelers we will get to see in the coming decade. Of course, the competition is spewing up by the day, but MV has the heritage to back it up.

What do you think?
Motorcycle Finder: