The ck Calvin Klein Spring 2010 campaign ads have just been launched and we’re surprised to see the fashion brand introducing their own idea of a biker look with the help of stylist Karl Temper and photographer Craig McDean.

The brand’s fifth campaign approaches minimalistic styles that have long characterized CK, but the “gear” is rather girly, so I guess that’s why we’re seeing the custom-made bike giving the tone of the action in the pics.