Italian motorcycle apparel brand Dainese has announced the appointment of former Ducati North America Chief Executive Officer Christiano Silei as the company’s new CEO.

Silei, who will also be part of the company’s Board of Directors, will assume the CEO role from Federico Minoli, who vacated his chief executive seat to become the company’s chairman. The hiring of Silei shouldn’t come as a surprise for those who know the man’s extensive and successful background, which includes 20 years working for Ducati in a variety of roles including director of corporate strategy and product development, vice president of sales and marketing, and two stints spent as Ducati North America’s CEO.
Some might view this new role as a step down for Silei, even if it’s not the case. Sure, Dainese doesn’t have the same ring to it as Ducati, but the former has well and truly established itself as one of the most respected motorcycle apparel brands in the world. Having Silei as its new CEO gives the company the opportunity to tap into his extensive knowledge of the industry and create a new whole market of products geared through technology and innovation, two critical elements of any Dainese product out in the market today.

At the very least, Silei will inherit a lot of responsibilities from his predecessor, including the task of carrying Dainese to heights it has never been to before. Judging by his track record, there’s no reason to believe that Silei won’t be up to the task.

Continue reading to read more about Dainese hiring Cristiano Silei as its new CEO.

Why it matters

This doesn’t have the makings of a splashy PR hire because Cristiano Silei is one of the most well-respected executives in the motorcycle world. While I do have some minute reservations on how he can transition from leading a motorcycle manufacturer like Ducati to shifting gears and turning his attention to a motorcycle apparel brand, I’m not the only one who believes that Silei can succeed in his new role.

You don’t get to spend 20 years of your life ascending to the top of Ducati’s hierarchy without knowing a thing or two about the business. The man has an extensive and successful background in the motorcycle industry. Besides, it’s a good move for Dainese to bring in a man with Silei’s track record, especially when the company is preparing to enter a new phase of its business that includes international expansion and more product innovation.

To be fair, we’re not going to immediately see how this hiring will affect Dainese’s business. But if there’s a person qualified enough to face this new challenge and knock it straight out of the park, it’s Cristiano Silei. His track record as the former Ducati North America CEO certainly speaks for itself.

Press Release

Dainese, the most respected brand for the design, manufacture and marketing of high-quality safety apparel and equipment, today announced that its Board of Directors has appointed Cristiano Silei as Chief Executive Officer and member of the Board of Directors, effective immediately.

With almost 20 years of experience in the motorcycle industry with Ducati Motor Holding (“Ducati”), during his tenure Silei embraced a number of leading roles including Director of Corporate Strategy and Product Development, CEO of Ducati North America and Vice President of Sales and Marketing.

Mr. Silei was introduced to Dainese by Federico Minoli, who has served as Dainese’s CEO since 2012, leading the team that successfully developed the business and set the basis for future growth. Mr. Minoli will assume the role of Chairman going forward. “Cristiano is the perfect person to lead Dainese, and will contribute his unique experience and skills to accelerate its international expansion and product innovation,” Minoli said.

“Dainese is one of those rare companies to have truly created a new market through technology and innovation, and I am honored to have been chosen to lead the company,” Silei said. “The opportunity ahead for Dainese to further capitalize on its global brand and superior product offering is vast.”

“We are at the start of an exciting new phase for Dainese, and we look forward to working with Cristiano as he leads the company to its next stage of growth while maintaining the mission of Dainese to save people’s lives” said Gilbert Kamieniecky, Partner of Investcorp’s European Corporate Investment team and member of Dainese’s board of directors.

“We would also like take the opportunity to thank Federico for his leadership and contribution in driving Dainese’s growth over the course of his tenure,” Kamieniecky said. “We are delighted that he is willing to retain a key role in the company.”

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