Ducati Corse world superbike team extends sponsorship with Xerox
The Ducati Corse World Superbike team is extending its title sponsorship of Xerox for a further two years. The renewal comes at the end of a remarkable season for the Ducati Xerox Team, which saw Australian Troy Bayliss crowned World Champion at Imola in Italy on 1 October 2006. Victory in the World Manufacturers’ Championship was secured a week later at the final round at Magny-Cours in France on 8 October 2006. The partnership between Xerox and Ducati began in 2005 and will now see the dynamic red and white livery of the Ducati Xerox Team continue until at least 2008.
Paolo Ciabatti, Ducati Corse Superbike Programme Director, declared: "We are delighted to be able to continue our partnership with Xerox as it gives us the opportunity to expand and capitalise on our successful relationship. We can now look forward to our future in the World Superbike Championship with renewed vigour and in what promises to be two exciting and challenging seasons ahead. In our second year with Xerox we have won both the Riders’ and Manufacturers’ titles and we are sure that we will obtain further success together."
"We are very excited to see our partnership with Ducati continue," said Anthony Hyde, head of brand and marketing communications, Xerox Europe. "Our shared objectives of delivering outstanding performance, providing world class technology, and sustaining leadership make this partnership a perfect fit both on and off the track. The 2006 results speak for themselves, and we have every intention to maintain the enterprising and vibrant nature of this partnership."
Over the past two years the Ducati Xerox Team has claimed more race victories than any other team in the World Superbike Championship, with James Toseland (UK) and Regis Laconi (France) in 2005 and Troy Bayliss (Australia) and Lorenzo Lanzi (Italy) in 2006. In both 2005 and 2006 the World Superbike Championship involved 12 rounds and 24 races across three continents with approximately 1,000,000 race spectators, a TV audience of more than 2 billion worldwide viewers (cumulative) and live broadcast on 94 networks covering 173 countries.
"Through the sponsorship, Xerox has benefited enormously from a direct association with one of the world’s most stylish and iconic brands, branded TV exposure to millions of viewers, an extensive hospitality programme, technology showcases at race tracks around the world and the creation of an exciting marketing platform focused on customer engagement," added Hyde. "And in 2007, the Ducati Xerox Team can proudly display ’No. 1’ on its bike again!"