Ducati going for the Indian market
Always looking to expand its horizons, Ducati Motor Holding held a press conference in New Delhi in which it formally announced its entry into the Indian market. Studies had shown that India presents a continuous growth especially in the motorcycle sector and the House of Borgo Panigale couldn’t have missed this train.
The opening of the Italian motorcycle house on the recently prospected Indian market is an important step in keeping the spirit of growth so the announcement wasn’t randomly made by Gabriele Del Torchio, CEO of Ducati Motor, during his meeting with the international press held at Oberoi Hotel in New Delhi.
Ducati revealed plans to use the constructive long term partnership agreement with Precision Motor India Private Limited, solid Indian company already representing international brands of high end products such as Porsche, Audi, Fendi and Dolce & Gabana. This surely had a lot to do with Ducati people taking this decision and start slowly, but steady on the new market.
This partnership will be fructified in the coming months together with the strategy that is being developed and with the first models especially produced for this market.
As stated Gabriele Del Torchio during his meeting with the press of India: "We love India and in particular the charm that has this city and we are truly honored to be able to attend this press conference here in New Delhi. Ducati thanked all the people of Precision Motor that we represent in this magnificent country and wishes a warm welcome to this important structure with which share this important partnership agreement.
We are firmly convinced that the Indian market is growing and that is of strategic importance. We will do our best to consolidate our presence and capitalize on the many opportunities that India is able to offer. "
The enthusiasm was confirmed by Ashish Chordia, President and CEO of Precision Motor India Private Limited "The passion I have for this glorious mark is a cause for pride and a great motivation to promote Ducati in the Indian market. I am honored by this agreement and I am sure that Ducati will have a great future in this country."