Roller coasters and virtual reality all based on the Italian’s lineage

If you’ve ever been to the Middle East, especially Dubai or Abu Dhabi, the Ferrari World at Yas Marina would have been the highlight of your trip. Getting on the fastest roller coaster in the world "Formula Rossa" and being surrounded by all that Red of Italy’s finest automobile maker can make you a kid all over again.

To be called as "Ducati World", Ducati laid the first stone to the world’s first theme park dedicated to all the motorcyclists, young or old, that will include a showroom, children’s attraction, roller coaster, virtual reality and many more indulging experiences fully showcasing the Ducati brand in a larger than life format.

"Ducati World" takes shape. Will have a V4 roller-coaster
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Located at Mirabilandia, the "Ducati World" will be the world’s first entertainment arena themed after a motorcycle brand. It will become a part of the Mirabilandia leisure park which is in the Emilia-Romagna region of Italy, the birthplace of Ducati.

It will be spread across 35,000 square-meters and have a unique new-gen roller coaster that will “turn each visitor in a Ducati rider” as a major attraction. It will also be home to motorcycle simulators allowing visitors to have the feel of the road going superbikes and track machines at full throttle.

"Ducati World" takes shape. Will have a V4 roller-coaster
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The highlight of the amusement park would be a racing-inspired interactive roller coaster, which simulates a ride on a Panigale V4. This makes anyone striding on the V4 coasters a real racing maniac having the power to control the acceleration and the braking. “an authentic head-to-head between bikes roaring along parallel rails.”

A museum will showcase the rich history of the brand where you’ll find the most iconic Ducati models on display along with the current crop of motorcycles that are making the brand reach astronomical heights.

"Ducati World" takes shape. Will have a V4 roller-coaster
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Of course, you’ll have fine multi-cuisine Ducati and Ducati Scrambler-themed restaurants and Michelin-starred kitchens cooking delicious meals. The Ducati shop will give the visitors the opportunity to buy all sorts of official Ducati and Ducati Scrambler apparel and merchandise.

“Ducati World will give visitors a chance to live an exciting journey inside the Ducati brand,” stated Alessandro Cicognani, Ducati Licensing, and Corporate Partnership Director.

Gates to the “most engaging and innovative experience for motorcycling fans” will open to the public only in 2019.

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