Extreme Sports Legend Travis Pastrana Ditches Red Bull as main sponsor in favour of Black Rifle Coffee

Surprise Move makes sense for son of a Marine

Action sportsman Travis Pastrana has made a surprising move away from Red Bull to team up with the Black Rifle Coffee Company.

Travis Pastrana’s Red Bull Days are over; A New Chapter Begins

Extreme Sports Legend Travis Pastrana Ditches Red Bull as main sponsor in favour of Black Rifle Coffee
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Travis Pastrana
Made his name with crazy stunts like this

Most people can only dream about being part of the Red Bull roster of extreme sports men and women, wearing the bull logo with pride and belonging to a huge global sporting family. Red Bull stands for adventure and excellence in sport and, to become a Red Bull sponsored sportsmen has fast become the ultimate accolade.

So, at first glance, for extreme sportsman Travis Pastrana to leave Red Bull and move to Black Rifle Coffee Company as his main sponsor might seem a retrograde move but, of course, there are very good reasons, for once, not involving money, although there will obviously be a lot of that changing hands.

Extreme Sports Legend Travis Pastrana Ditches Red Bull as main sponsor in favour of Black Rifle Coffee
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King of Extreme Sports
Nitro Circus, rally, rallycross, Nascar, gymkhana: he’s done it all

Pastrana came into the spotlight when he won the first X Games MotoX Freestyle competition in 2005. Since then, he’s participated in rally, rallycross, Nascar, gymkhana, not forgetting Nitro Circus. For most of that time, he has been Red Bull sponsored but, as of 2022, that ends and he takes up with Black Rifle Coffee Company.

If that seems like a strange move, then it is easily clarified. The company employs military veterans and donates to causes that benefit American veterans. It’s a cause that is close to Pastrana’s heart, being the son of a Marine.

Extreme Sports Legend Travis Pastrana Ditches Red Bull as main sponsor in favour of Black Rifle Coffee
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Red Bull Sponsored since 2005
As of 2022, that relationship has ended

In his statement, Pastrana said the following:

“I want to take a moment to thank Red Bull for all they have done for me and my endeavours over the years. It has been an honour to be a part of a brand that has done so much for action sports and helped me to reach so many of my goals.

“Today is the end of an era and I’m making the switch to Black Rifle Coffee Company. I have some good friends running BRCC and they have been doing amazing things for their communities while giving back to the armed forces and first responders, all while pushing the limits of freedom and fun whenever possible.

“When I asked if @art15pilotx could fly his little bird (helicopter) while a minigun rained shells on my Subaru as I slid underneath and @uncleronnie69 flew over the blades on his dirt bike with an American flag as a cape. Black Rifle Coffee Company didn’t ask “why?” They just smiled big and made it happen.

Extreme Sports Legend Travis Pastrana Ditches Red Bull as main sponsor in favour of Black Rifle Coffee
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Black Rifle Coffee Company
Run by veterans to benefit veterans

“When I asked if they wanted to come down to Puerto Rico after Hurricane Maria to help us rebuild some moto tracks and put roofs back on homes for families who lost everything, Black Rifle stepped up huge. @jtarticle15 even came down to help personally. They didn’t want branding or a big thank you.. BRCC just wanted to be a part of it.

“BRCC is the epitome of the American Dream, and proof that with hard work and believing in your brand, anything is possible. Stay tuned, It’s going to be a hell of a ride!!! @brcc_motorsports @blackriflecoffee #thisisonlythebeginning”

Harry Fisher
Harry Fisher
Motorcycling Contributor
Born and raised in England, he has lived in South Africa with his family since 2002. Harry has owned examples of Triumph, Norton, BSA, MV Agusta, Honda, BMW, Ducati, Harley Davidson, Kawasaki and Moto Morini motorcycles. He regrets selling all of them.  Read full bio
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