• Food. Music. Lifestyle. This is BMW House of Machines

  • Opened in the Arts District of Los Angeles
  • In collaboration with BMW Motorrad
  • Nestled in exposed brickwork, stainless steel fridges, and battered armchairs
  • Serves food, coffee and beer along with cocktails, mocktails, salads, detox juices
  • Bathed by the presence of BMW motorcycles including custom cafe racers, scramblers, bobbers and brat style bikes
  • Old relics of BMW also displayed showcasing the rich German heritage
  • Gives a stage to music bands gives a whole new vibe to the motorcycle theme
  • Promotes motorcycle themes art photographs and builds
  • Specially developed fashion label: "Limits No Longer Apply (LNLA)" Apparel and accessories, limited edition and new products from BMW
  • For people making Life a Ride
  • THOM: promoting art, photography, and music
  • "a place for people with a love of detail, a striving for perfection and a passion for the motorcycle lifestyle.”
  • Has a dedicated custom workshop

A perfect experience for making Life a Ride

The House of Machines is a brand-new franchise that serves passion for motorcycling and everything that goes with it. They do this through involvement and collaboration with motorcycle brands, and their first stint in the US is with the German stalwart, BMW Motorrad.

Opened in the Arts District of Los Angeles, "The House of Machines is a place for people with a love of detail, a striving for perfection and a passion for the motorcycle lifestyle.” says Drew Madasci, Strategic Director The House of Machines.

 Food. Music. Lifestyle. This is BMW House of Machines Products
- image 751779
THOM: promoting art, photography, and music

The site serves you freshly-cooked authentic American food, coffee, cocktails, mocktails, salads, detox juices and all kinds of beer along with craft beer in a charming mise en scène with exposed brickwork, stainless steel fridges, and battered armchairs.

You will also be bathed by the presence of a few dozen BMW motorcycles including custom cafe racers, scramblers, bobbers and brat style bikes in the galleries. Like a BMW Motorrad museum, old relics of the German brand is also on display showcasing the rich heritage.

 Food. Music. Lifestyle. This is BMW House of Machines Products
- image 751764
Bathed by the presence of BMW motorcycles
including custom cafe racers, scramblers, bobbers and brat style bikes

Music bands are performing every week who set up their gig amidst finest of locales inside the shop and give a whole new vibe to the motorcycle theme.

There is also an art gallery where artists alike can showcase and promote their works, photographs and builds and gain a lot of fanbase along with more than a few kind words of inspiration and appreciation.

 Food. Music. Lifestyle. This is BMW House of Machines Products
- image 751776
Gives a stage to music bands
gives a whole new vibe to the motorcycle theme
 Food. Music. Lifestyle. This is BMW House of Machines Products
- image 751774
Nestled in exposed brickwork, stainless steel fridges, and battered armchairs
 Food. Music. Lifestyle. This is BMW House of Machines Products
- image 751765
Old relics of BMW also displayed
showcasing the rich German heritage
 Food. Music. Lifestyle. This is BMW House of Machines Products
- image 751781
"a place for people with a love of detail, a striving for perfection and a passion for the motorcycle lifestyle.”

One can also browse through their shop that has all the gear you want for your ride including ones from BMW Motorrad. Apparel and accessories, limited edition and new products will often be featured in their stores from specially developed fashion label: "Limits No Longer Apply (LNLA)".

Helmets, jewelry, wallets, watches, jackets, duffel, belts, goggles are just a few to satisfy the shopper in anybody and everybody.

 Food. Music. Lifestyle. This is BMW House of Machines Products
- image 751773
Specially developed fashion label: "Limits No Longer Apply (LNLA)"
Apparel and accessories, limited edition and new products from BMW

All people working and associated with this are lifelong motorcyclists, dedicated to creating the perfect space for all those interested in two wheels, and adding to this pompadour is the growing new wave of the custom motorcycle community which has now evolved into a proper Lifestyle motorcycle category.

With them promoting art, photography, and music, it all comes in together to celebrating a notion called motorcycling. And as BMW puts it "Make Life a Ride."

The House of Machines also has a shop each in Cape Town, South Africa, and in Japan.

 Food. Music. Lifestyle. This is BMW House of Machines Products
- image 751782
Opened in the Arts District of Los Angeles
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