GoPro has agreed to a deal with MotoGP to become the racing series’ official wearable camera, proving yet again that sponsorships do come in all shapes and sizes.

The five-year deal was struck by Dorna Sports and GoPro, essentially opening up MotoGP to an untapped level of video access that fans of the series will undoubtedly enjoy. I’m already excited about the possibilities this partnership will have. Remember Tommy Bridewell’s video of the British Superbike Championships I shared yesterday?

This new deal between GoPro and MotoGP will be just like that, only cooler, better, and every superlative you can throw its way. Expect new videos to become available to fans and if you know what GoPro is all about, these videos will come in varying forms, be it through on-bike course previews, behind-the-scenes vignettes, or heaven forbid, selfie videos!

The deal also puts MotoGP fans right in the middle of the action as Dorna and GoPro have agreed to host numerous events in six selected rounds of the season, beginning with this weekend’s Red Bull Grand Prix of the Americas. The other five races in line to get their own GoPro-sponsored events include the Gran Premio bwin de España on May 3; the Gran Premio d’Italia TIM on May 31; the Grand Prix of Deutschland on July 12; the British Grand Prix on August 31; and the Grand Prix of Australia on Oct 18.

Apart from what has already mentioned, GoPro also secured title sponsorship for the German Grand Prix. So for the next five years, that race will officially be known as the GoPro Motored Grand Prix of Deutschland.

Has a nice ring to it, doesn’t it?

Continue reading to read more about GoPro’s sponsorship deal with MotoGP.

Why it matters

This is a ground-breaking deal for MotoGP for a number of reasons. First and foremost, it’s great for fans of MotoGP and motorcycle racing in particular. I don’t know the full scope of this sponsorship, but I’m already getting excited about what I expect to see from this union.

I’ve used GoPro in the past and I think I speak for a lot of people who have also used to it that there’s something innately personal about using GoPro compared to video cameras, smartphones, and the like. The machine’s array of features also opens up opportunities to create pretty sick videos.

Can you imagine Valentino Rossi using a GoPro camera on his helmet at the season-opening race in Qatar? The incredible finish in that race could’ve been captured by a GoPro camera, providing us with video footage that would’ve been a hits-maker on YouTube.

Another reason why this partnership has enormous potential is the possibility that other racing series could follow suit and strike their own deals with GoPro on their own kind of partnership. How does a GoPro camera in a Formula One car sound like? Or how about freestyle motocross? You want to see what the view looks from the air when those bikes start flying?

This deal opens up a world of possibilities, not just for MotoGP, but for motor racing as a whole. The GoPro - MotoGP partnership is going to redefine the way we think of the words "spectator sport."

I can’t wait!

Source: GoPro

Press Release

Dorna Sports, the commercial rights holder of the premier FIM MotoGP™ World Championship, and GoPro, Inc., enabler of some of today’s most immersive and engaging content, today announced an exciting new partnership that will bring fans closer to the incredible MotoGP racing action. The five-year agreement names GoPro as the official wearable camera of MotoGP and grants title sponsorship of the GoPro Motorrad Grand Prix of Deutschland.

As part of the collaboration, GoPro cameras will be capturing content of the race circuits including on-bike course previews, behind-the-scenes vignettes, immersive race perspectives that will take the viewer deeper into the race, and other unique images to be shared via social media and on GoPro will also produce an immersive Media Lap from MotoGP’s official BMW Safety bike to present each track of the 2015 MotoGP calendar.

Pau Serracanta, Dorna’s Managing Director, Commercial Area, said, "This announcement of the agreement between MotoGP and GoPro is just the start of an exciting partnership for both parties. GoPro is a great partner for the championship with their cameras brilliantly recording high-adrenaline racing right at the heart of the action. We look forward to working together closely over the coming years."

Nick Woodman, founder and CEO of GoPro said of the partnership, “Racing has always been a part of GoPro’s heritage and it continues to influence our product design. We hope to enhance the way race fans watch this premier series and look forward to MotoGP serving as an exciting platform for innovation.”

Racing fans will also engage with GoPro’s brand, products and people at The GoPro Experience, an exhibition the company will host at several Grand Prixs including:

  • Red Bull Grand Prix of the Americas – April 12
  • Gran Premio bwin de España – May
  • Gran Premio d’Italia TIM – May 31
  • GoPro Motorrad Grand Prix of Deutschland – July 12
  • British Grand Prix – August 31
  • Grand Prix of Australia – Oct 18
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