• Harley-Davidson Battle of the Kings enters its fourth installment

Voting has begun to chose the "Custom King"

Every year, the Milwaukee motorcycle brand organizes a custom works competition that commissions top builders to work with the dealers to put their best foot forward and present a bike worthy to be called as the ‘Custom King’.

This year, Harley gets the “Battle of the Kings” in its fourth year and 274 dealers from 21 countries will be participating to earn the ultimate crown. Just for the sake of fun, Harley is also allowing customers to join in with the dealers to partner their build and win incentives.

Harley-Davidson Battle of the Kings enters its fourth installment Exterior
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Each year, Harley allows dealers to make use of one of the selected machines that comprise of the Iron 883, Forty-Eight Roadster, Street 750, Street Rod, Street Bob and Fat Bob for their build. The dealers will have to complete the built within a strict budget of €6,000 ($7,400) of which at least half of it must be must be spent on choosing amongst 10,000 official Harley-Davidson parts and accessories.

This year, the theme of the build is to reflect 115 years of Harley-Davidson. The dealers started building their bikes back in October 2017 and were to be finished and submitted by 31st December. Following a Grand Reveal Party last Saturday for the UK region, Harley has officially opened public voting on their official website.

Harley-Davidson Battle of the Kings enters its fourth installment
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If the build from a dealer is with a customer partner, and if their bike does win the competition, the customer will receive incentives worth €6,000 (the amount for the build). The dealers must create a unique, road-legal motorcycles, and people can vote for their favorites until Monday 12th February.

Once the voting is completed, the top five entries from each region will then be scrutinized by a panel of judges, which then picks one finalist. The finalists from each region will then go head to head at a Grand Final to take place at Milan’s EICMA exhibition in November 2018 where the “Custom King” will be crowned.

Harley-Davidson Battle of the Kings enters its fourth installment
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This event is basically a marketing tool that showcases the “wealth of in-house custom talent and the extensive range of Harley-Davidson Dark Custom parts and accessories readily available to support customization requirements of Harley-Davidson customers.” To check out the rest this year’s entries and to cast your vote, go to customkings.harley-davidson.com.

Sagar Patil
Sagar Patil
Motorcycle industry expert since 1997! - sagar@topspeed.com
Over the years, a deeper conscience of machines moving body and soul has given him a crisp grasp over the concepts of motorcycling. A sucker for details and common sense, he loves getting his hands dirty every once in a while. His love affair with motorcycles ushers in the specialist skillset making Sagar our go-to expert for everything on two-wheels.  Read full bio
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