Harley-Davidson Launches Discover More Campaign
Harley-Davidson is giving back to its fans in arguably one of the coolest ways possible. Not only is the American bookmaker paying a lucky fan €25,000 ($28,580) to ride around Europe in a Harley-Davidson Street Glide, it’s also throwing in the bike for free once the ride is done. Talk about generosity, Harley’s got gift baskets full of it.
According to Harley, the lucky rider will get all of these goodies if he or she is picked as the face of its “Discover More 2015” campaign. The objective of the ride is pretty simple: discover the greatest touring ride experiences in Europe.
I’m sure a lot of you have been on the other side of the Atlantic and you’ll probably agree that there’s no shortage of scenic routes in that continent. Basically, Harley wants to go to a lot of these places and document the whole thing. The lucky rider will be there, of course, and for what it’s worth, he or she will get to experience all of it up close and personal.
There is a caveat, though. Ironically, the American bikemaker is only accepting applications from riders with a valid European Union passport and a full motorcycle license. The license is the easy part, but that EU passport is a little tricky. But hey, if somebody out there has an EU passport, then go ahead and apply!
Anybody who’s interested in joining the competition has to apply at the campaign’s dedicated website (www.h-d.com/riderwanted) and explain why he or she should be the rider chosen to participate in this incredible joyride. Applications will be considered until March 20, 2015 with the chosen rider being announced sometime in April 2015 and the trip starting in May 2015.
Click past the jump to read more about the Harley-Davidson’s Discover More 2015 campaign.
Why it matters
It really is the trip of a lifetime. That’s what I think of Harley-Davidson’s Discover More 2015 campaign. Can you imagine getting chosen to do something like this? And then get paid for it? And then get to keep the Street Glide you use on the trip? Incredible.
To be honest, I’d do this ride for free, or at least with some type of insurance attached to it. The part about getting paid for it and then taking home the Street Glide like it’s some kind of leftover food at a restaurant are huge bonuses.
Sadly, I won’t be able to send an application because I don’t have a European Union passport. But I’m sure somebody out there has one, or maybe even two passports. I can’t stress enough the opportunity you have of being part of something special should you be chosen to star in this campaign.
At the very least, you get to experience something that might literally be once-and-a-lifetime. Plus, you get paid for it and you get the bike, too. In the annals of sweet motorcycle deals, this one has to rank up there among the best you’ll ever receive.