The “capsule collection” aims at capturing the likes of the millenials

Inspired by Honda liveries of the ‘80s and ‘90s, US high street chain Forever 21, teamed up with the Japanese manufacturer to bring about a fresh new collection of clothing and apparels priced between $3.90 and $ 58.00.

The Forever 21 x Honda capsule collection is probably our most unexpected collab to date! Taking inspiration from motorsports, the collection features bold primary colors and powerful statement graphics.

Honda and Forever 21 team up to bring out fashion inspired from the '80s and '90s Products
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Honda and Forever 21 team up to bring out fashion inspired from the '80s and '90s Products
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Honda and Forever 21 team up to bring out fashion inspired from the '80s and '90s Products
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Honda and Forever 21 team up to bring out fashion inspired from the '80s and '90s Products
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Following the footsteps of Triumph & Barbour and Diesel & Ducati, this collaboration is aimed at the millennials who are getting huge on retro and vintage nostalgia. Called as the “capsule collection”, the Honda and HRC gear include Tops, Tees, Sweatshirts, Hoodies, Jackets, Skirts, Leggings, Sweatpants, and accessories like sunglasses, shoes, socks, and caps.

Apart from looking cool, it is aimed at creating more interest in motorcycles among customers under 30. It’s a great way to expose young people to motorsports/bikes. The industry needs to try new things because the old ones aren’t working. And this is one of them.

Honda and Forever 21 team up to bring out fashion inspired from the '80s and '90s Products
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Honda and Forever 21 team up to bring out fashion inspired from the '80s and '90s Products
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Honda and Forever 21 team up to bring out fashion inspired from the '80s and '90s Products
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Honda and Forever 21 team up to bring out fashion inspired from the '80s and '90s Products
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This clothing collection falls in line with the launch of Honda’s brand new dirt bike, the CRF250L. To celebrate the same, both brands announced an Instagram contest where participants must wear on one of the items from the capsule collection and click a photo with it. They should then share the photo of them wearing a garment from the collection using the hashtag #F21xHonda. The selected winner gets a brand new Honda CRF250L motorcycle.

Mike Snyder, the Senior Manager of Honda Powersports Marketing, commented on this partnership: “Honda’s motorcycle racing success in the ’80s and ’90s was legendary, with our riders earning many championships in domestic and international series. While we’re focused on winning with our current teams, it’s fun to see our racing heritage honored by Forever 21 with a completely new audience.”

Honda and Forever 21 team up to bring out fashion inspired from the '80s and '90s Products
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Honda and Forever 21 team up to bring out fashion inspired from the '80s and '90s Products
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Honda and Forever 21 team up to bring out fashion inspired from the '80s and '90s Products
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Honda and Forever 21 team up to bring out fashion inspired from the '80s and '90s Products
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This partnership is basically a win-win for both the firms having mutual profits on the agenda. Forever 21 will have ample sales, and Honda will be happy with having its name, logos, and designs published by the youth who think they can be fashionable too.

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