Husqvarna is going full steam ahead with its promotion of the 701 Supermoto, the company’s first production motorcycle since being acquired by KTM back in January 2013.

If you recall back in April 2013, the company launched a microsite dedicated to the same bike. Now, Husqvarna’s taking things up a notch by offering a new contest that will take the lucky winner to north Sweden where they’ll take part in an ice riding experience of a lifetime.

Granted, this competition isn’t for everyone, particularly those who have a hereditary disdain for anything associated with frozen tundras. But for those with the spirit of adventure running through their veins, this competition might be right up your alley.

The premise is pretty simple: interested applicants must fill up an application form that includes 10 questions. Answer these 10 questions correctly and you increase your odds of being chosen as the lucky winner. The deadline for applications is on August 31, 2015, at which time Husqvarna will pick a random name in the presence of a notary. Remember, those who scored the highest on the 10-question exam of sorts carries a bigger chance of having their names chosen. Applicants must also be 18 years of age or older and must have a valid motorcycle license, although most of you probably know that already since such things are always requirements for competitions of this nature.

In any case, whoever gets chosen will win a trip for two to Wilhelmina, Sweden where the winner and his/her accompanying partner will also receive free lodging, transport, and, last but not least, the aforementioned ice riding experience, presumably with the Supermoto 701.

It’s an interesting competition that should get its fair share of applicants. Kind of makes me wonder if I’m built for such things, although a trip to central Sweden still sounds like a good prize to me.

Continue reading to read more about Husqvarna’s “Ice Experience Contest.”

Why it matters

I like the whole idea of promoting your new supermoto bike by offering fans a chance to experience it roughing it up in the winter wonderland that is central Sweden.

It’s a nice departure from some of the other competitions we’ve seen in recent memory. The only concern I have is how Husqvarna can convince applicants to enjoy the wintry confines of Wilhelmina, Sweden. I suppose offering a free trip to the region and the accompanying ice experience adventure will do the trick.

I just don’t know how you can convince people to travel to such a location when a lot of them are still a few months removed from a pretty debilitating winter season. Now that summer is on the horizon, I don’t know anyone who’s willing to eschew the warmth of the sun just so they can spend a few more days in the bitter cold, free accommodations notwithstanding.

But that’s just me. I’m sure a lot of people will be excited to enter the competition because, let’s face it, anytime the words “free” and “adventure” are being thrown around, that’s a recipe for a good time.

Just don’t count me in this group. I’ve had my share of the cold and Lord knows, I’m looking forward to summer like everybody else.

Source: Husqvarna

What do you think?
Show Comments
Motorcycle Finder: