Husqvarna is really ramping up the tension before the launch of the new Norden 901 adventure bike. In this video, we learn about how the marketing team at Husqvarna worked to create a campaign to introduce the bike to the world. Next week, we'll probably meet the cleaners who serviced the toilets of the design and engineering teams.

Husqvarna Continues to Tease Us About the Norden 901

Husqvarna is really milking it with these videos teasing the new Norden 901 adventure bike, the first such bike in the company's history. It might be based on the running gear of the KTM 890 Adventure, but anyone would think that the Norden is a clean-sheet design that is new from the ground up from the videos.

This new video - the third so far - talks about how the bike will be marketed to the world and comprises lots of shots of people standing around talking, or sitting around talking, some of them with clip boards in their hands and lots of slow-mo shots of people walking around the factory, some with briefcases.

The irony is that the video is all about them deciding how they will reveal the bike to the world and these videos are obviously a part of that strategy, as discussed in this video. It's all a bit silly, really. Why not just reveal the bike and let us ride the thing?

Next week, we'll meet the cleaners who clean the toilets for the design, engineering and marketing teams, enabling them to do their work without having to worry about the state of the toilets and, after that, we'll probably meet the catering staff who feed them, keeping their brains fed and active. Or the dog walker who walks the boss's dog whilst he is busy thinking up new marketing strategies for the bike.

This could go on for a very long time.