Since the time Husqvarna showcased its ‘Real Street’ Vitpilen 401 and the Swartipilen 401 concepts at the 2014 EICMA, the industry is abuzz to see some bonkers design unlike anything seen before on the streets. The following year saw the Vitpilen 701 concept showcased at EICMA and it wasn’t until this year that we get to see the production models for 2018.

This Vitplilen 701 will be the first of the Husqvarna’s ‘Real Street’ motorcycle lineup that is headed to bring in the Swedish company’s name into the world stage followed by the Vitpilen 401, Swartipilen 401 and Swartipilen 701.

First, let’s decipher this out of the world tongue-twisted name first - It took me literally half a dozen reads before I got it right. Vitpilen (wit-pi-len) means ‘White Arrow’.

Many design features on this Vitpilen 701 has been borrowed from the concept showcased a couple of years back including the flat tank design, bulge in the 3.2-gallon fuel tank which holds the logo, retro circular headlamps, small digital instrument console, integrated design with minimal side fairing, single seat and lower placed handlebars.

Designed to strike, this machine has pure and progressive styling cues from the future. It gets sleek and aggressive bodywork forming clean lines and carries a unique single element body panel. If not a head turner, I don’t know where to place this design as it cannot be compared to anything running on two wheels or four for that matter.

LED lights all around blend minimalism with sophistication rather well. Speaking of which, have you noticed that steel-aluminum exhaust unit? I’m already making saliva bubbles. This is the most fantastic looking piece on the entire bike.

The internal organs and the bone structure of this bike remain similar to the KTM Duke 690 including the engine, trellis frame, complete with the alloy swing arm, WP inverted telescopic front forks, and Brembo braking systems.

The 693cc single puts out 74 horses and 53 lb-ft of torque, enough to propel the 370 lbs wet bike to the stratosphere. Throttle by wire, switchable two-channel ABS and slipper clutch gets borrowed from the brand’s famous enduro models.

This guy is coming to the US shores in the summer of ’18 and we can’t wipe the grin off our faces. And I think Husqvarna is going to set new favorites. Others, better start running to your mama.

Things like this don't usually make it onto our streets everyday folks. They are envisioned, concocted, displayed, and eventually forgotten. Luckily, this Husky isn't one of them.