Indian Motorcycles looks at expanding its portfolio
Electric and smaller cc machines in the cardsby Sagar, on
When Polaris took over the operations of Indian Motorcycles, they literally revived the brand from the dark shallows of the abyss and created a niche for the brand worldwide. Since then, Indian motorcycles seems to have found its stronghold and has been swiftly introducing more products to its existing lineup.
In a recent interview with Motofire, Polaris President of Motorcycles Steve Menneto expressed the company’s desire to extend their product portfolio to smaller capacity motorcycles and electric powertrain for the future.
Welcoming a new generation of riders has become the brand’s top priority for the foreseeable future.
Indian Motorcycles is lifting itself to the pinnacle for 2018. With having better sales figures and profits compared to Harley Davidson (who is experiencing dwindling in market share), they have been making the right decisions in the right directions.
Unveiling the brand’s all-new FTR1200 custom street tracker, Indian has begun the onslaught of looking elsewhere for their inspirations other than just making vintage charmers and majestic cruising machines.
To mark itself as a global brand, Indian plans to enter markets that have not yet embraced lazy cruisers, especially the western market where the bulk of motorcycles are generally commuter or mid-weight machines. That’s where making smaller cubed machines come into the brand’s strategy.
That said, there are no intentions of making a “cheap” motorcycle. Steve says “There is a lot of growth in front of us that we have to make sure we do smartly and – the highest priority – the most premium level.”
A learner motorcycle perhaps? With the same level of fit and finish and better than standard equipment list. Just like how Ducati has the Scrambler Sixty2 or BMW with its G 310 R. For sure Indian will not go so low down in cc, but most likely will cater to the 600cc to 750cc segment. Like the Harley Davidson Street 750 maybe.
Expect Indian to expand the Scout model range to have the smaller displacement category or might as well have an entirely new line of the brand. The Scout initially started life as a 610 cc back in 1920. A 740cc and a 500cc Scout were also introduced in the next 15-20 years, and production was interrupted in early 1942.
Apart from this, just like Harley Davidson with its Project LiveWire, Indian is also getting ready to put their foot into another growing market, that is inevitable if you ask me.
Thanks to the recently acquired Brammo electric motorcycles by its parent company Polaris, Indian will make use of the R&D from this electric mobility company just like Victory Motorcycles did with its Victory Empulse TT motorcycle. Indian will basically start off from where Victory left after Polaris axed the latter.
The Electric Indian will cover a wide range of customer bases since it can be optimized with a variety of optional power packs and accessory sets that can make the bike either affordable or even high-end.
This will, however, ruffle the feathers of loyalists, but all of this is in a bid to attract a whole new generation of customers that believe in making a difference to the environment.