Indian Motorcycles->ke3292 has partnered with the United Service Organizations (USO) to help provide support to the country’s men and women of the military and their respective families.

The partnership between the American motorcycle company and the non-profit organization is the latest in a long line of partnerships that Indian Motorcycles has had with the US military, dating back to as early as World War I and, subsequently, World War II. It’s only fitting that Indian’s back in league with the military and it’s a beautiful thing.

As part of its partnership with the USO, Indian Motorcycles will be donating $100,000 to the USO in connection with its newly released Mark Wahlberg Collection. The shirts, which retail for $34.99, are a collaboration between the motorcycle company and the famed Hollywood celebrity who counts himself as one of the biggest celebrity fans of the American brand.

In addition, Indian Motorcycle Riders’ Group (IMRG) will count the USO as its official non-profit partner, giving the two sides the platform to engage in various community activities, including rides and joint charitable initiatives.

Finally, Indian Motorcycles will also be offering a $1,000 “Honoring Heroes” bonus on all Indian motorcycles for active or retired military, as well as police officers and fire fighters throughout the US. While the bonus has technically been in place for the past two years, the company announced that the US military can still take advantage of it for at least the remainder of 2015.

Continue reading to read more about Indian Motorcycles' partnership with the USO.

Why it matters

I’m the last person who’s going to throw any kind of shade on this partnership because it’s actually a beautiful thing. I’ve been a fan of Indian Motorcycles for a long time now and one of the things I like about the company is how it has attached a big part of its community service to the US military.

Mind you, this isn’t a new thing for Indian. The company has had a long track record of supporting US troops, dating all the way back 100 years to the first World War. None of us were alive back then, but apparently, Indian Motorcycles was one of the first motorcycle companies to supply the Allied Forces with motorcycles.

So this partnership with the United Services Organizations is something of an old hat for Indian Motorcycles and despite the vastly different times we are in compared to 1915, supporting the military is no less important these days. I can even make a case that it’s more important considering the world we live in now and the fact that the USO, which relies heavily on donations, has over 160 locations around the world in 14 different countries.

I tip my hat off to Indian Motorcycles for continuing to understand the importance of the US military and paying more than lip service in helping them any way it can. That’s the mark of a real American company who knows that its success lies in the fact that it can provide motorcycles for Americans who live their lives in freedom knowing that there are men and women all over the world who risk their lives protecting the very freedom this country enjoys.

It might be the “least” Indian Motorcycles can do, but it still goes a long way in my book. Good for you, Indian Motorcycles. You’ll always have my respect.