Indian Motorcycles has partnered with the United Service Organizations (USO) to help provide support to the country’s men and women of the military and their respective families.

The partnership between the American motorcycle company and the non-profit organization is the latest in a long line of partnerships that Indian Motorcycles has had with the US military, dating back to as early as World War I and, subsequently, World War II. It’s only fitting that Indian’s back in league with the military and it’s a beautiful thing.

As part of its partnership with the USO, Indian Motorcycles will be donating $100,000 to the USO in connection with its newly released Mark Wahlberg Collection. The shirts, which retail for $34.99, are a collaboration between the motorcycle company and the famed Hollywood celebrity who counts himself as one of the biggest celebrity fans of the American brand.

In addition, Indian Motorcycle Riders’ Group (IMRG) will count the USO as its official non-profit partner, giving the two sides the platform to engage in various community activities, including rides and joint charitable initiatives.

Finally, Indian Motorcycles will also be offering a $1,000 “Honoring Heroes” bonus on all Indian motorcycles for active or retired military, as well as police officers and fire fighters throughout the US. While the bonus has technically been in place for the past two years, the company announced that the US military can still take advantage of it for at least the remainder of 2015.

Continue reading to read more about Indian Motorcycles’ partnership with the USO.

Why it matters

I’m the last person who’s going to throw any kind of shade on this partnership because it’s actually a beautiful thing. I’ve been a fan of Indian Motorcycles for a long time now and one of the things I like about the company is how it has attached a big part of its community service to the US military.

Mind you, this isn’t a new thing for Indian. The company has had a long track record of supporting US troops, dating all the way back 100 years to the first World War. None of us were alive back then, but apparently, Indian Motorcycles was one of the first motorcycle companies to supply the Allied Forces with motorcycles.

So this partnership with the United Services Organizations is something of an old hat for Indian Motorcycles and despite the vastly different times we are in compared to 1915, supporting the military is no less important these days. I can even make a case that it’s more important considering the world we live in now and the fact that the USO, which relies heavily on donations, has over 160 locations around the world in 14 different countries.

I tip my hat off to Indian Motorcycles for continuing to understand the importance of the US military and paying more than lip service in helping them any way it can. That’s the mark of a real American company who knows that its success lies in the fact that it can provide motorcycles for Americans who live their lives in freedom knowing that there are men and women all over the world who risk their lives protecting the very freedom this country enjoys.

It might be the “least” Indian Motorcycles can do, but it still goes a long way in my book. Good for you, Indian Motorcycles. You’ll always have my respect.

Press Release

Indian Motorcycle®, America’s first motorcycle company, today announced a partnership with the United Service Organizations (USO), a nonprofit organization dedicated to providing programs, services and live entertainment to the U.S. troops and their families worldwide. Indian Motorcycle joins the USO as an Official Partner, which will help the USO support our nation’s men and women in uniform, throughout every step of their military journey.

“Indian Motorcycle has a proud track record of supporting U.S. troops dating back to WWI and WWII,” said Steve Menneto, vice president of motorcycles for Polaris Industries. “Today two great American organizations with a passion for supporting our troops come together to continue that heritage. Our year-long partnership is a celebration of those who currently serve and those who have served our country. We look forward to engaging our dealers, Indian Motorcycle Riders’ Group and celebrity partners of the brand in our work with the USO.”

In celebration of this new partnership, Indian Motorcycle will donate $100,000 to the USO in connection with its newly released, limited edition Mark Wahlberg Collection of apparel to the USO in April and May. Launched in February, the 10-piece organic t-shirt line starts at US $34.99 and is available at participating Indian Motorcycle® dealers across the U.S. and Canada and online at Indian Motorcycle® while supplies last.

"We are excited to work with Indian Motorcycle and see their enthusiasm for helping America’s men and women in uniform," said Christy Hartsell, USO vice president of corporate alliances. "A meaningful partnership like this not only helps us provide greater support to the military, but also reminds our troops and their families that the nation they are protecting truly appreciates their service and sacrifices."

The USO will also become the official nonprofit partner of the Indian Motorcycle Riders’ Group (IMRG), allowing Indian Motorcycle riders to partner with local USO centers and give back to their military community through rides and other charitable activities. Indian Motorcycle supporter and USO Tour Vet Zac Brown and Zac Brown Band will also contribute to the partnership through concert tickets for troops and their families in select cities on their 2015 tour.

The partnership is a natural fit for two organizations with such significant ties to the U.S. military. Indian Motorcycle heavily supported World Wars I and II by supplying motorcycles to the Allied Forces, and has been known for its support of the military ever since. For nearly 75 years, the USO has served the U.S. military and their families throughout their service, from the moment they join, through their deployment and as they transition back to their communities. Although congressionally chartered, the USO is not a government agency and relies heavily on the generosity of Americans. Today the USO has over 160 locations around the world in 14 countries and 27 states.

Indian Motorcycle also offers a $1,000 “Honoring Heroes” bonus on all Indian motorcycles for active or retired military, as well as police and fire personnel. (The bonus is reflected as $500 in apparel with purchase of an Indian Scout motorcycle.) The bonus has been in place for the last two years, and will remain a part of Indian’s commitment to the military for at least the remainder of 2015.

To locate an Indian Motorcycle Dealer, please visit www.indianmotorcycle.com/en-us/dealer-locator, and check back at www.indianmotorcycle.com for details on upcoming events and programs benefitting the USO and U.S. military families. To learn more about the USO’s programs and services for troops and their families visit www.uso.org.

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