World famous custom bike builder Jesse James, he of West Coast Choppers fame, will be heading to the Sturgis Motorcycle Rally to showcase some of his new creations. Most of these items fall under his Jesse James Firearms Unlimited (JJFU) custom gun shop, but make no mistake, James is still a custom bike builder at heart. A handful of his motorcycle masterpieces will also be in attendance so if you ever find yourselves going to the rally this weekend, check out James’ works at 1601 Lazelle Street in Sturgis.

A quick peek at West Coast Choppers’ Facebook page revealed one such custom bike that’s headed to the biggest and most famous motorcycle rally in the world. Details are being kept under wraps except for a few photos here or there, but the way the build is going, it does look like James has quite the custom job in his hands. The bike’s tank, for one, is a piece of custom art finished in shiny copper. The same thing can be said for the matching rose gold accents on the fenders and the polished gold exhaust.

Seems like Jesse James is working on an eye-catching custom motorcycle that fits right in line with what we’ve come to expect from the famous bike builder.

In addition to his custom motorcycles, James will also showcase his new custom gun collection at the Sturgis Motorcycle Rally. That’s a part of his business I’m less comfortable talking about since it deals with firearms, but I will say this: any rationale observer will say that his custom guns are pretty impressive to look at. The details that a lot of these custom firearms have are incredible.

It’s not something that I’m going to buy any time soon, but I will recognize customization talent when I see it. Jesse James is one of the best in the world at it. He’s proven that time and again with his custom bike creations and he’s proving it once more with his custom guns.

Good thing we’ll see all of them at the Sturgis Motorcycle Rally.

Continue reading to read more about Jesse James’ new bikes and guns showcase at the 2015 Sturgis Motorcycle Rally.

Why it matters

I’m not here to talk about anything other than Jesse James’ talents for custom bike building. Whatever personal and legal issues he’s had in the past is irrelevant to his undeniable talent as a bike builder. Strictly on that alone, I’m excited to see what Jesse James and his merry band of bike builders at West Coast Choppers will have in store for all of us at the Sturgis Motorcycle Rally.

Anybody who has ever followed James’ foray into the wild world of bike building will agree that this man is a genius in his craft.

I’m not as keen on seeing his custom guns because that’s a another story for another day. What I’m mostly concerned about is what his custom bikes will look when they’re showcased at the Sturgis Motorcycle Rally.

From what I’ve been told, he’s going to have several bikes on display at Sturgis. These customized beauties should fit in nicely with all the bikes that are headed there for the 75th anniversary of the rally. Not that it’s going to matter since he’s a celebrity and all, but if there are bikers in attendance who aren’t familiar with his works, the Sturgis Motorcycle Rally will be the perfect showcase for the talented customizer.

Source: Facebook - West Coast Choppers

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