Mark Wahlberg is a man of many talents. He’s an actor, director, model, and rapper. Oh, he’s a hamburger franchise owner, too, although some of you probably didn’t know that. Well, as of this week, you can add fashion designer to his ever-growing list of accolades.
In an announcement made earlier this week, Indian Motorcycle let the cat out of the bag, saying that it has collaborated with the Hollywood A-lister to launch the “Mark Wahlberg Collection”, a line of t-shirts and tank tops for both men and women.

In an interview with Women’s Wear Daily, Wahlberg commented on his new business venture, calling his partnership with Indian Motorcycles as an “organic collaboration of my style and Indian Motorcycle’s iconic look.”

Considering that Wahlberg is an unabashed fan of Indian Motorcycles, it was only fitting that if he were to start a motorcycle-centric clothing line, he would do it with the same company that he already has a great relationship with.

Remember, Wahlberg is actually a brand ambassador for Indian Motorcycles. It’s a partnership that has since blossomed since Wahlberg was asked by the motorcycle company to help launch the new Indian Scout at Sturgis in 2014.

The two have since hooked up on a couple of other projects, including prominent exposure for the Indian in Wahlberg’s movie “Daddy’s Home” with Will Ferrell. On top of that, Wahlberg also said that a Flash Gordon-themed Scout would be appearing in another one of his new movies, Ted 2.

From the looks of things, this is shaping up to be a partnership made from motorcycle heaven.

Click "continue reading" to read more about Mark Wahlberg’s partnership with Indian Motorcycles.

Why it matters

Mark Wahlberg is one of the most recognizable faces in the world and he’s got serious clout in the male adult demographic. That’s the kind of market Indian Motorcycle wants to penetrate and it couldn’t have picked a better brand ambassador to help it accomplish that goal.

I personally can’t wait to see how this partnership evolves moving forward. It’s off to a flying start, that much I can tell you. The Scout’s launch at Sturgis received an extra jolt of buzz thanks to him. Then there’s all the cameos Indian bikes have made in a lot of his recent films.

Add this new clothing line to the equation and there’s no telling what the Wahlberg-Indian Motorcycles partnership will do in the future? At this point, I’m not discounting anything and secretly, I’m actually hoping that some kind of Marky Mark rap album comes out of this.

Ok, that’s not true. But hey, the Indian Motorcycles’ “Mark Wahlberg Collection” should be a big hit for fans of the actor and the brand. The only downside is that the collection has been stamped with a “limited edition” label so it’s going to be on sale until supplies last.
If you’re interested, better get a hurry because the collection is only available at at Indian Motorcycle dealerships or online at www.indianmotorcycle.com with prices ranging from $34.99 to $44.99.

Source: WWD

Press Release

Indian Motorcycle®, America’s first motorcycle company, today announced that it has launched a limited-edition apparel line with Indian® Scout® Motorcycle brand ambassador, actor, producer and global superstar Mark Wahlberg. The Mark Wahlberg Collection is a casual, all-season line that distinctively represents Mark’s personal style and passion for the Americana heritage of the iconic Indian Motorcycle® brand. The new line will debut this week at participating Indian Motorcycle® dealers across the United States and Canada and online at www.indianmotorcycle.com.

"I am a long-time fan of Indian Motorcycle and admire Polaris for revitalizing this great American brand," said Mark Wahlberg. "I wear t-shirts all the time, so it was an organic collaboration of my style and Indian Motorcycle’s iconic look."

The Mark Wahlberg Collection for Indian Motorcycle is a stylish and casual men’s and women’s apparel line that celebrates Americana and incorporates vintage styling and iconic Indian Motorcycle logos. Mark pays homage to his hometown Boston roots by incorporating the color kelly green in several pieces. The collection consists of ten short and long-sleeved tees and tank tops for men and women; including six men’s and four women’s designs. Each item reflects Mark’s casual style and passion for Indian Motorcycle, featuring an athletic slim-fitting organic single jersey cotton construction with distinctive water-based and discharge print designs. Images of the collection are being shared at @indianmotocycle and @mark_wahlberg.

"Mark has been a great champion for our brand, from helping launch the Indian Scout at Sturgis last August to integrating our brand in his films, and his involvement in the creative process for this new line reflects his commitment to bringing this collaboration to life," said Steve Menneto, VP of Motorcycles, Polaris Industries. "We’ve received tremendous support from our dealers for the Mark Wahlberg Collection and expect it will appeal to riders and non-riders of all ages who want to celebrate a great American brand and participate in the Indian Motorcycle lifestyle."

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