Mark Wahlberg Partners With Indian Motorcycle To Launch Clothing Line
Mark Wahlberg is a man of many talents. He’s an actor, director, model, and rapper. Oh, he’s a hamburger franchise owner, too, although some of you probably didn’t know that. Well, as of this week, you can add fashion designer to his ever-growing list of accolades.
In an announcement made earlier this week, Indian Motorcycle let the cat out of the bag, saying that it has collaborated with the Hollywood A-lister to launch the “Mark Wahlberg Collection”, a line of t-shirts and tank tops for both men and women.
In an interview with Women’s Wear Daily, Wahlberg commented on his new business venture, calling his partnership with Indian Motorcycles as an “organic collaboration of my style and Indian Motorcycle’s iconic look.”
Considering that Wahlberg is an unabashed fan of Indian Motorcycles, it was only fitting that if he were to start a motorcycle-centric clothing line, he would do it with the same company that he already has a great relationship with.
Remember, Wahlberg is actually a brand ambassador for Indian Motorcycles. It’s a partnership that has since blossomed since Wahlberg was asked by the motorcycle company to help launch the new Indian Scout at Sturgis in 2014.
The two have since hooked up on a couple of other projects, including prominent exposure for the Indian in Wahlberg’s movie “Daddy’s Home” with Will Ferrell. On top of that, Wahlberg also said that a Flash Gordon-themed Scout would be appearing in another one of his new movies, Ted 2.
From the looks of things, this is shaping up to be a partnership made from motorcycle heaven.
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Why it matters
Mark Wahlberg is one of the most recognizable faces in the world and he’s got serious clout in the male adult demographic. That’s the kind of market Indian Motorcycle wants to penetrate and it couldn’t have picked a better brand ambassador to help it accomplish that goal.
I personally can’t wait to see how this partnership evolves moving forward. It’s off to a flying start, that much I can tell you. The Scout’s launch at Sturgis received an extra jolt of buzz thanks to him. Then there’s all the cameos Indian bikes have made in a lot of his recent films.
Add this new clothing line to the equation and there’s no telling what the Wahlberg-Indian Motorcycles partnership will do in the future? At this point, I’m not discounting anything and secretly, I’m actually hoping that some kind of Marky Mark rap album comes out of this.
Ok, that’s not true. But hey, the Indian Motorcycles’ “Mark Wahlberg Collection” should be a big hit for fans of the actor and the brand. The only downside is that the collection has been stamped with a “limited edition” label so it’s going to be on sale until supplies last.
If you’re interested, better get a hurry because the collection is only available at at Indian Motorcycle dealerships or online at www.indianmotorcycle.com with prices ranging from $34.99 to $44.99.