Marvel and Harley Davidson collaborate on 1200 Sportster bike giveaway
Chris Evans hits the cinemas next week as the star-spangled hero in Captain America and as with most blockbusters of its stature, there are plenty of companies looking to capitalize on the vast marketing potential the movie is expected to draw. In this particular case, one company that’s all too familiar with the period setting of Captain America – World War II, if you didn’t know – has decided to hitch a ride with the American patriot. That company is Harley-Davidson.
History lessons on this subject will tell you that around the time of the second World War, Harley Davidson had over 70,000 WLA bikes – they were affectionately called the “Liberators” - built for the soldiers of the war to use in whatever means they could. This wasn’t lost in the movie as trailers have shown Cap himself riding one of these bad boys in America’s fight against Red Skull and his evil band of German henchmen. All in all, Harley Davidson collaborated with Marvel to build five Cross Bones bikes modified to make them look like the WLAs of the 40s.
On top of producing the bikes used in the movie, the two companies also collaborated on building two special edition bikes for their “H-D Free the World” promotion, one to a member of the military and another to a plain old Joe like all of us. As part of the giveaway, the two lucky winners will travel to the Harley production facility in Milwaukee to receive a pair of Sportster 1200 that can be customized to their tastes and preferences.
To learn more on how you can be that lucky civilian to win a customized Harley 1200 Sportster, feel free to check out the link and found out all the information you need to enter the contest.