French tire maker Michelin has officially launched a social media photo contest, giving motorcycle riders a chance to win a set of new Michelin tires. All it takes is for said riders to share their riding experiences to the Micheline Facebook page where fans of the company will be given a chance to vote for their favorite photo. It seems easy and simple enough and for the most part, it actually is.

The only requirement, it seems, is for the photos to capture the true essence of what it means to be a motorcycle rider. It’s a subjective requirement, but since Michelin is leaving it up to its own fans to determine the winner, a little subjectivity certainly wouldn’t hurt in determining who gets to win the aforementioned set of Michelin motorcycle tires valued up to $500.

Those who are interested in entering the photo contest are also required to add the hashtag #MichelinOnMyMoto so that their respective photos become eligible for the competition. The contest runs from May 22, 2015 through June 20, 2015 and is only open to legal residents of the 50 United States and the District of Columbia. Those who enter are also required to be at least 18 years old at the time of entry and must have a valid driver’s license.

The whole premise of the contest shouldn’t be too difficult to comprehend so there should be a steady amount of entries coming in until June 20, 2015. Remember, if you do decide to throw your photo into the proverbial hat, make sure that you follow all the rules and regulations of the competition.

Continue reading to read more about Michelin’s #MichelinOnMyMoto Photo Competition.

Why it matters

It’s a relatively simple competition that’s pretty easy to join provided interested participants abide by the rules set by Michelin. If you check all of the boxes on the requirements, then you’re free to enter. Just make sure you a photo that best captures what the phrase “riding experience” really means to you.

There are so many ways to interpret this being creative with your photo could go a long way in generating a lot of votes from Michelin’s Facebook community. I’m not going to make any suggestions because my interpretation of “riding experience” might be different from people. So my best advice would probably be to make it as authentic and as real as possible.

Don’t try to get too cute with your photo to the point that it doesn’t look genuine anymore. Michelin fans are smart enough that they can tell the difference between a genuinely emotional picture that captures the real essence of riding experience and a fabricated and overly Photoshopped representation of the same theme.

So good luck, guys and gals. Make sure to send some cool photos because as an active member of Michelin’s Facebook community, I might be clicking a whole lot of “likes” to photos that capture my attention.

Source: Michelin Motorcycles

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