Milwaukee Icons team up to celebrate Harley-Davidson 105th Anniversary
Two Milwaukee Icons, Harley-Davidson and Miller Lite, are teaming up to make Harley-Davidson’s 105th Anniversary Celebration a memorable and incredible party. Miller Lite will be the exclusive malt beverage sponsor of the Anniversary Celebration, carrying on a relationship between the two Milwaukee neighbors that dates back to Harley-Davidson’s 90th Anniversary celebration in 1993.
"We’re thrilled to have Miller Lite join us on our 105th Anniversary journey and are looking forward to a great celebration year," said Joanne Bischmann, vice president, licensing and special events, Harley-Davidson Motor Company.
Miller Lite will feature a national summer promotion highlighting the Harley-Davidson affiliation that will kick off in mid-May, 2008. The promotion will feature commemorative packaging, motorcycle giveaways, additional Miller Lite/Harley-Davidson branded merchandise that will be given away as part of the Miller Lite promotion and regional/local promotions and events.
The Harley-Davidson 105th Anniversary Celebration will be held August 28-31, 2008, and will feature non-stop activities throughout Milwaukee such as at the new Harley-Davidson Museum (opening Summer 2008) and Discovery World at Pier Wisconsin. The Ride Home will be the biggest Harley-Davidson Anniversary ride in history. There will be 105 unique starting points around the United States, each of which will feed into 25 major routes bound for Milwaukee with an arrival date of August 28, 2008.