Moto Cycle Corporation to debut its Signature Series Moto 50 Motorcycle endorsed by top NASCAR drivers
For the past 38 years, the Dealer Expo has provided manufacturers and distributors of powersports products the opportunity to meet directly with buyers, owners and managers of powersports dealerships and retail stores from throughout North America in a business style environment.
At the 2007 Dealer Expo, Moto Cycle Corporation will debut its Signature Series Moto 50 motorcycle which is endorsed by top NASCAR drivers.
After the Signature Series Moto 50 makes its public debut at the Indianapolis show this weekend, the company plans a national marketing and public relations campaign that will include print advertisements in trade publications, product demonstrations at NASCAR races and national sweepstakes promotions all designed to engage the NASCAR consumer demographic with affordable powersports products.
"We are very excited to launch our Signature Series Moto 50 motorcycle at the Dealer Expo as our new product will be exposed to thousands of motorcycle dealers during the three day event," said Alan Vordermeier, Jr., Founder / CEO of Moto Cycle Corporation.
Mr. Vordermeier added, "The expo will provide us with a platform, in partnership with our manufacturer Tank Sports, to meet with prospective dealers. We will share with them the strategy to market our NASCAR driver endorsed motorcycle products directly to the 75 million NASCAR fans throughout the entire 10 month NASCAR season which kicks off concurrently this weekend with the Daytona 500."
"After several months of very detailed and thorough research with dealers in multiple states, we have determined that the NASCAR fan base is very interested in powersports products. This element provides our new dealers with a unique product not available anywhere else and a captive audience to directly market to through our high profile licensees," said Edward DuCoin, President of Moto Cycle Corporation.
About Moto Cycle Corporation:
Moto Cycle Corporation imports and distributes a new line of 50 cc motorcycles for retail sale in the USA & Canada. Its unique line of "Signature Series" motorcycles, which will be available starting in Q1 of 2007, carry the endorsements of some of today’s top NASCAR drivers and professional athletes, and will be available in a variety of exciting designs and paint schemes.
The company also offers a "Private Label" line of motorcycles in several colors as well as accessories including helmets, t-shirts, hats, etc.