The motorcycle market is shrinking and if left unchecked, could diminish into nothing. Manufacturers are scrambling for new riders and the push is on for attracting young people into a mode of transportation that they previously shunned. Ad campaigns are out there advertising what could be premium-priced bikes for under $12k and the push is on for more new-rider training. Manufacturers are moving away from their traditional looks and styles in an effort to attract new buyers. What spawned this shift? The motorcycle industry — at least in the North American market where motorcycles are considered a luxury, not a necessity — is dying. Yes, the statistics show it is true.