MV Agusta Confirms That The World As We Know It Is Coming To An End

When An Iconic Brand Does This, Then You Know It’s All Over

When a manufacturer known for its screaming three- and four-cylinder engines and multiple Grand Prix World Championships makes a big thing out of a launch of an e-Scooter, then you know things will never be the same again.

MV Agusta Launches the Rapido Serie Oro, But Don’t Get Too Excited

MV Agusta Confirms That The World As We Know It Is Coming To An End
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MV Agusta Rapido Serie Oro
Is this what the world is coming to?

Climate change and the effect it is having on our lives is a funny thing. That we have to fundamentally change our way of life is inevitable and understandable but sometimes the physical manifestations of this change are harder to digest.

There was a time when MV Agusta was the most exotic motorcycle brand on the planet: completely Italian, exclusive and horrendously expensive. Unbeatable on the race track and generally unbeatable in terms of looks as well: the red and silver colour scheme of the race bikes and the likes of the 750S America couldn’t be bettered by anyone at the time.

MV Agusta Confirms That The World As We Know It Is Coming To An End
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MV Agusta 750S America
Now, that’s a real motorbike!

Fast forward to late 2021 - today, in fact - and, boy, has the world changed! For a start, MV Agusta is in a good financial place - a rarity in its lifetime - thanks to the Russian money in the form of Timur Sardarov. The range of bikes coming out of the Varese, Italy, factory are certainly striking and possessed of a howling three-cylinder motor.

But the winds of change are blowing through even the most exclusive manufacturers and that wind is only spelling, E.L.E.C.T.R.I.C.

MV Agusta Confirms That The World As We Know It Is Coming To An End
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Inspired by the Super Veloce
But only in some of the design details

Fair enough. We’ve had a good run on oil products, now it’s time to explore different avenues and there are signs that this new era will be just as exciting as the one that is coming to an end.

Having said all that, it does seem as if some aspects of the future are not as rosy as they could be. MV Agusta’s latest model launch set new levels of disappointment and left it open to not a little ridicule. Release an electricity-powered vehicle, by all means, but did it have to be an e-Scooter?

MV Agusta Confirms That The World As We Know It Is Coming To An End
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TFT Dash
It won’t tell you how sad you look!

The name is exciting enough - Rapido Serie Oro - but the reality is laughable. MV claims lineage to the Super Veloce 800 and, yes, there are certain design elements that ape that piece of motorcycle sculpture but that is where the similarity ends. There is a circular headlight and a heel rest/rear brake that resembles a sports bike seat in miniature.

MV Agusta Confirms That The World As We Know It Is Coming To An End
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It Might Be Made By The Same Company...
But it’s like no MV Agusta that has gone before

The tiny TFT dash is cute and the red, gold and black colour scheme stylish but, at the end of the day, it’s still a scooter along the lines of those we used to ride when kids, albeit with an electric motor. This latter is driven by a 48V 500Wh battery giving a range of 50km and a top speed of 38km/h. There’s Bluetooth capability, although the point of that escapes me. Maybe I’m just getting old!

At $800 or thereabouts, it certainly occupies a price bracket in line with all other MV Agustas, but what that doesn’t buy you is any street cred at all, especially if you are a biker.

MV Agusta Confirms That The World As We Know It Is Coming To An End
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50km Range, 38km/h Top Speed
Not sure it signals a return to the race tracks.

It’s a toy, nothing more and certainly not a serious transport solution. It does make you wonder if some manufacturers are taking the transition to alternative fuels seriously. Wouldn’t MV’s engineers have been better occupied working on a full-size motorcycle?

What are your thoughts? Am I hopelessly out of step with urban transport or am I right in seeing this as the thin end of a not particularly attractive wedge?

Harry Fisher
Harry Fisher
Motorcycling Contributor
Born and raised in England, he has lived in South Africa with his family since 2002. Harry has owned examples of Triumph, Norton, BSA, MV Agusta, Honda, BMW, Ducati, Harley Davidson, Kawasaki and Moto Morini motorcycles. He regrets selling all of them.  Read full bio
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