New Music Video Debut for the BMW R 18 B and Transcontinental - story fullscreen Fullscreen

New Music Video Debut for the BMW R 18 B and Transcontinental

BMW’s newest R 18 models appear in The Cadillac Three music video

LISTEN 02:23

In a world premier like no other before it, the newest additions to BMW’s R 18 stable – the R 18 B and R 18 Transcontinental — star in a music video by The Cadillac Three for their new song “Get After It” on Big Machine Records.

A World Debut Like No Other

New Music Video Debut for the BMW R 18 B and Transcontinental
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New Music Video Debut for the BMW R 18 B and Transcontinental
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New Music Video Debut for the BMW R 18 B and Transcontinental
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One of the most exciting things about this partnership is being able to combine awesome music and motorcycles,” says lap-steel guitarist Kelby Ray, who is a passionate rider himself. “It was a truly special experience to be the first person in the USA to ride these new bikes for the first time

The video production took place in June outside The Cadillac Three’s hometown of Nashville, Tennessee. The link between BMW and the band comes in from Marshall Amplifiers. Having had a strong relationship with Marshall, the band was recommended to BMW for its debut launch of the R 18 B and Transcontinental.

The new R 18 models feature sound systems as standard equipment that were developed in collaboration with Marshall. Two-way speakers are integrated into the front of the fairing, and black speaker grilles with white Marshall lettering add a classic look. Available as optional ex works, Marshall Gold Series Stage 1 and Stage 2 sound systems provide enhanced listening pleasure with up to 4 loudspeakers and 2 subwoofers with 280 watts of total output.

This was such an awesome experience!,” says singer-guitarist Jaren Johnston. “While recording the track we tried to incorporate the feeling of getting on that BMW Motorrad bike for the first time while playing a really loud guitar through huge Marshall stacks like we do out on the road. I think we nailed it.

We’ve had a great relationship with Marshall Amplifiers for a long time,” adds drummer Neil Mason. “and when we found out they’d recommended us to BMW to help launch their new motorcycle with a music video for “Get After It,” it felt like a big ol’ hell yes for us.

Check out the new BMW R 18 B and Transcontinental at Sturgis

New Music Video Debut for the BMW R 18 B and Transcontinental
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Look for the two new members of the R 18 family at the Black Hills Motorcycle Rally in Sturgis, South Dakota on August 6.

Further Reading

BMW Motorrad

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Source: Watch the video "Get After It" by The Cadillac Three

Allyn Hinton
Allyn Hinton
Writer and Associate Motorcycle Editor - allyn@topspeed.com
If it had moving parts, it had Allyn's interest from a very early age. At age 11 when bicycles were too simple to hold her interest any longer, her father found her taking apart the lawn mower. When he asked why she was doing it, she replied, “I need to see how it works.” That curiosity and mechanical drive served her well over the next 40 years as she pursued careers in both the automotive and motorcycle industries. Having shared her love of motorcycles with her now husband, biker TJ Hinton, Allyn brings that love and knowledge to TopSpeed as writer and associate motorcycle editor.  Read full bio
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All images featured on this website are copyrighted to their respective rightful owners. No infringement is intended. Image Source: bmwmotorcycles.com, youtube.com/user/bmwmotorrad

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