New Music Video Debut for the BMW R 18 B and Transcontinental

TopSpeed

By Allyn Hinton

Published Jul 29, 2021

BMW's newest R 18 models appear in The Cadillac Three music video

In a world premier like no other before it, the newest additions to BMW's R 18 stable – the R 18 B and R 18 Transcontinental -- star in a music video by The Cadillac Three for their new song “Get After It” on Big Machine Records.

A World Debut Like No Other

“One of the most exciting things about this partnership is being able to combine awesome music and motorcycles,” says lap-steel guitarist Kelby Ray, who is a passionate rider himself. “It was a truly special experience to be the first person in the USA to ride these new bikes for the first time},” says lap-steel guitarist Kelby Ray, who is a passionate rider himself. “It was a truly special experience to be the first person in the USA to ride these new bikes for the first time}”

The video production took place in June outside The Cadillac Three's hometown of Nashville, Tennessee. The link between BMW and the band comes in from Marshall Amplifiers. Having had a strong relationship with Marshall, the band was recommended to BMW for its debut launch of the R 18 B and Transcontinental.

The new R 18 models feature sound systems as standard equipment that were developed in collaboration with Marshall. Two-way speakers are integrated into the front of the fairing, and black speaker grilles with white Marshall lettering add a classic look. Available as optional ex works, Marshall Gold Series Stage 1 and Stage 2 sound systems provide enhanced listening pleasure with up to 4 loudspeakers and 2 subwoofers with 280 watts of total output.

“This was such an awesome experience!,” says singer-guitarist Jaren Johnston. “While recording the track we tried to incorporate the feeling of getting on that BMW Motorrad bike for the first time while playing a really loud guitar through huge Marshall stacks like we do out on the road. I think we nailed it.} like we do out on the road. I think we nailed it.}”

“We’ve had a great relationship with Marshall Amplifiers for a long time,” adds drummer Neil Mason. “and when we found out they’d recommended us to BMW to help launch their new motorcycle with a music video for “Get After It,” it felt like a big ol' hell yes for us.} for “Get After It,” it felt like a big ol' hell yes for us.}”