In case a Ducati straight off the production line isn't special enough for you, the iconic Italian manufacturer has launched a new programme that lets customers customise their Ducati in any way they want.

Build A Ducati To Your Own Unique Design

Most of us would be happy with a Ducati straight off the production line, looking just like all the other Ducatis that have come off the production line before and after the one we bought.

However, it appears that there are plenty of Ducatisti (people who are obsessed with Ducatis) for whom a standard Ducati just isn't enough so they have developed the Ducati Unica programme for those who want to build the one-of-a-kind Ducati of their dreams.

With Ducati Unica, the Centro Stile Ducati opens its doors to Ducatisti and allows then to collaborate directly with designers and technicians to create a motorcycle that will be unique.

The successful few who join the program will be able to enter the Ducati Centro Stile atelier in person, describe their ideas to the designers and follow, during periodical visits, the progress of their motorcycles, experiencing first-hand the level of dedication and attention to detail that Ducati reserves for each customisation project.

With the support of the professionals of the Ducati Unica team, the customisation process will be outlined, defining every detail: precious materials, dedicated finishes, special colours and Ducati Performance accessories.

Each stage of the creation of the bike will be documented and will see the involvement of enthusiasts, from the first sketches to the delivery ceremony.

Andrea Ferraresi, Centro Stile Ducati Director, said:

“Design is a distinctive element of our creations. We wanted to give Ducatisti the chance to identify themselves even more with their own bike, making it a direct expression of each person’s individual style. Therefore, we created Ducati Unica, an exclusive program that testifies to the excellence of Made in Italy of which Ducati is a representative in the world. An exciting and unforgettable experience of customization to be experienced directly within our Centro Stile. The moment in which Ducatisti finally see their bike is very exciting for us at the Centro Stile and a source of great pride."

Each Ducati Unica is delivered to its owner accompanied by a certificate of uniqueness, which attests its originality and ensures its non-replicability.

The programme can be accessed via your local Ducati dealer but this isn't going to be a mass market deal. the number of bikes that can be virtually hand-customised will be extremely limited and, likely as not, really expensive! What's more, Ducati seems to have right of veto on any designs, stating that 'only those considered to be in line with the values ​​of the brand' will be permitted! So, spend your money if you like, but we'll tell you what you can spend it on!