Georgia’s newest Ducati dealership, NPR Ducati, ushers in the 2007 summer season with a monumental Grand Opening Weekend beginning this Friday, March 16 at 6:00pm and continuing through Sunday, March 18.

The NPR Ducati Grand Opening will feature food and drink, the always exciting Ducati North America Fashion Show, Ducati North America’s Duc Truck demo fleet, specialty bike displays including the 1098 S Tricolore, Hypermotard 1100 and some surprise bike appearances, and much more.

The NPR Grand Opening marks the inaugural appearance of the 2007 Duc Truck demo fleet and, combined with NPR Ducati’s dealer bikes, is a great chance to experience Ducati’s amazing 2007 model lineup. Demo rides will cover some of North Georgia’s most beautiful country roads and will take advantage of the near-perfect weather forecasted for the weekend. Please note that a valid driver’s license and proper riding attire is required.
The event schedule is as follows:

Friday Night

  • Music by twin girl DJs “Bitchswitch” and Athens band "The Wildcats"
  • Free drinks and Italian food—catering by the Lumpkin Café
  • Last rider standing gets a free T-shirt


  • Vintage and classic bike show—may be extended to Sunday
  • Best dressed contest—prizes awarded for best display of Ducati Spirit
  • Ducati Fashion Show
  • Demo rides
  • Night ride to St Patrick’s Day party in downtown Athens at Little Kings Pub
  • Bonfire and camping


  • Ride to breakfast
  • Demo rides
  • NPR employee-guided ride tour

The entire weekend will be captured on video, so make sure you’re looking your best. To assist you, NPR will have Ducati Performance Apparel and other merchandise on sale all weekend.

Do not drink and ride. Please ride responsibly.

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