OCC Expansion Plans
Orange County Choppers is getting bigger and bigger. No, not the guys from Orange County (they will probably grow even bigger when their Chop House will open in September), their firm.
This month OCC is planning to open an 11,500-square-foot retail store in the Palisades Center in West Nyack, N.Y. and for next winter OCC has plans to move into a 100, 000-square-foot world headquarters in Newburgh, N.Y.
Anything coming from OCC means bigger, better looking and performing so I am not surprised of the announcement, as Paul Teutul Sr. said: “I’m a compulsive, impulsive person and I can never stop at one thing. My staff is very aggressive and we’re looking to expand as much as we can…we’re in a wave of opportunities”.
OCC is also planning to manufacture mass-produced motorcycles, a line of apparel and other OCC-branded items such as cups and waste baskets could eventually bring the nation’s largest cycle manufacturer (Harley Davidson) some level of competition. With more than $6.2 billion in sales last year, Harley doesn’t find a competitor in Orange County, although “The thrill of owning an Orange County Chopper outpaces a Harley” says Teutul, who admits to owning his own collection of more than 20 Harley Davidson models.
Other expansion plans include going global by offering OCC’s mass produced line of bikes through dealers around the world.
The new OCC headquarters will include a 32,000-square-foot store, four times bigger than the current shop, that will sell motorcycles, parts, accessories and OCC’s new private line of apparel which includes denim and leather jackets apart the assorted items from more than 70 licensees bearing the company’s logo ranging in price form $10 to $300. Do you need another proof that OCC is making a big step towards mass-production? Maybe the fact that the Palisades Center store will not offer OCC’s custom-made motorcycles, but only the company’s mass-produced line of motorcycles will convince you.
The new headquarters encouraged the Teutuls to come with new ideas that will give the fans the opportunity to see them in action. Pretty much like the one-way mirror which allows the visitors of the store to watch the bikes being build.
The show, which began airing in 2003, had the initial purpose of bringing a feel of custom manufacturing on the TV screen and it became the most popular show with the most unique characters. Bikers around the world will now have the occasion to watch their bikes being built right from the living-room.