BMW Group announced today, that Pieter de Waal will be taking over the role of Vice President, BMW Motorrad USA as of April 1st. He replaces Arturo Pineiro, who took the position of President of BMW, Central and South America.

Pieter de Waal, who grew up in South Africa, has been with BMW Group since 1994. In his current position, he heads worldwide Sales and Marketing for BMW Motorrad based in Munich. Prior to that he worked for BMW Group in Great Britain and South Africa as General Manager of BMW Motorrad and Technical Director of BMW Motorsport. Before he joined BMW Group, Pieter worked for numerous other companies including Nissan and Daimer-Benz.

Pieter de Waal is a qualified engineer with more than 20 years of experience. He holds a diploma in Civil Engineering from the University of Stellenbosch, South Africa.

BMW of North America took on the responsibility for BMW motorcycle sales and distribution in October 1980, succeeding the previous private importer. Since then, sales have grown steadily and BMW offers a full range of models in the US, ranging from the signature Boxer-engined twin cylinder models to new four-cylinder, two-cylinder and single-cylinder models. In 2007, deliveries of BMW motorcycles in the US totaled 12,093. BMW is a leading provider of motorcycles to police departments in the US.

BMW Group In America

BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, an industrial design firm in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group’s global manufacturing network and is the exclusive manufacturing plant for all Z4 models and X5 Sports Activity Vehicles and the upcoming X6 Sport Activity Coupe. The BMW Group sales organization is represented in the U.S. through networks of 338 BMW passenger car centers, 335 BMW Sports Activity Vehicle centers, 142 BMW motorcycle retailers, 82 MINI passenger car dealers, and 30 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group’s sales headquarters for North, Central and South America, is located in Woodcliff Lake, New Jersey.

Anthony Kodack
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