• Polaris Industries Shutters Its Victory Branch

Victory Motorcycles gets the ax from Daddy Deep-Pockets as Polaris Industries cuts back on the number of projects under its umbrella (ella ella eh eh...) in an effort to focus its energies and resources on the popular Indian Motorcycle brand and the Delta-trike Polaris Slingshot line.

Continue reading for more information on Polaris’ decision.

My Take

Polaris Industries Shutters Its Victory Branch
- image 700627

To be perfectly honest, I really never felt the love for the bulk of Victory’s products, with the notable exception of its bad-ass Octane bike and the battery-powered Empulse that made history at the Isle of Mann TT last year. The “Nessy” swoop was bound to appeal to a limited number of buyers, and while it’s true that the Ness clan has enjoyed quite a bit of success over the years building custom bikes for a niche market, turning that look into a viable product for mass production was a risky move. Seems like Polaris finally agrees with me. Having said that, I expect someone to buy up the name and push ahead, and while I don’t know right off who might make the attempt, I will be watching this closely to see what happens next. At the very least, I hope someone snaps up the Empulse since it’s one of the more successful EV rides and that sector needs all the credibility it can get as we push into the brave, new world of clean transportation.

no article
- image 660059
TJ Hinton
TJ Hinton
T.J got an early start from his father and other family members who owned and rode motorcycles, and by helping with various mechanical repairs throughout childhood. That planted a seed that grew into a well-rounded appreciation of all things mechanical, and eventually, into a formal education of same. Though primarily a Harley rider, he has an appreciation for all sorts of bikes and doesn't discriminate against any particular brand or region of origin. He currently holds an Associate's degree in applied mechanical science from his time at the M.M.I.  Read full bio
About the author
What do you think?
Show Comments
Motorcycle Finder: