Victory Motorcycles->ke1801 gets the ax from Daddy Deep-Pockets as Polaris Industries->ke4818 cuts back on the number of projects under its umbrella (ella ella eh eh...) in an effort to focus its energies and resources on the popular Indian Motorcycle->ke3292 brand and the Delta-trike Polaris Slingshot->ke4790 line.

Continue reading for more information on Polaris' decision.

My Take

To be perfectly honest, I really never felt the love for the bulk of Victory's products, with the notable exception of its bad-ass Octane->ke5432 bike and the battery-powered Empulse->ke5609 that made history at the Isle of Mann TT last year. The “Nessy” swoop was bound to appeal to a limited number of buyers, and while it's true that the Ness clan has enjoyed quite a bit of success over the years building custom bikes->ke4227 for a niche market, turning that look into a viable product for mass production was a risky move. Seems like Polaris finally agrees with me. Having said that, I expect someone to buy up the name and push ahead, and while I don't know right off who might make the attempt, I will be watching this closely to see what happens next. At the very least, I hope someone snaps up the Empulse since it's one of the more successful EV->ke3364 rides and that sector needs all the credibility it can get as we push into the brave, new world of clean transportation.