Polaris Trademarks Victory Charger, Could Be Sign of Electric Cruiser
Polaris Industries’ recent acquisition of Brammo’s EV technology business could have some dividends sooner than we expected, at least if these recent trademark applications with the United States Patent and Trademark Office is any indication. According to the filing submitted to the USPTO, Polaris has registered the name “Victory Charger” that it is apparently planning to use with “electric motorcycles and structural parts therefor.”
Could it be that Polaris is in the process of developing an electric cruiser for its Victory brand? It’s not out of the question when you take into account recent developments surrounding Polaris’ acquisition of Brammo’s EV technology.
Put one and one together and what do you get?
Polaris didn’t explicitly say that it’s “Victory Charger” trademark application was made for the specific purpose of building a new electric motorcycle. But it does come with splashes of coincidence, doesn’t it?
The fact is that electric cruisers have a place in today’s world. Harley-Davidson is proving as much when it received a lot of attention for Project Livewire, it’s electric motorcycle program. It wouldn’t be surprising if Polaris is preparing to jump on board that bandwagon, too.
The acquisition of Brammo’s EV tech was the first towards that goal. This trademark filing could be the second step.
Personally, I wouldn’t be surprised if we do see an electric cruiser from Victory in the near future.
Click past the jump to read more about Polaris’ trademark of "Victory Charger"
Why it matters
There’s a reason behind this trademark filing and if you’ve been following Polaris’ recent business ventures, you know what that reason is.
At this point, the only thing that’s probably going to be questioned is when Polaris is planning to develop this bike. Is it already in development? Is it just beginning?
The answers aren’y clear on that front, so we’re going to have to wait and see what exactly Polaris has in store for us. The most likely scenario would be what we see an electric cruiser built by Polaris for Victory with Brammo’s EV technology playing a major role in the development.
After all, it won’t make sense if Polaris builds this bike from the ground-up all by itself, right? What would have been the point of buying Brammo’s EV tech if the company won’t use at all.