Record sales for Ducati North America
2006 was another record setting year for sales of Ducati Motorcycles in North America. At year end, over 8100 motorcycles had been retail registered, which translated to a 16% increase in sales over 2005. The sales growth was accompanied by the launch of the Desmosedici RR street replica, the all new 1098 Superbike, the Hypermotard, and Troy Bayliss’s championship winning season in World Superbike.
The sales growth was led by the Canadian market, which was up over 50% for Ducati and has managed to effectively triple Ducati sales since 2004. The hard work put in by the Ducati Canada staff has paid off with exponential sales growth, and also with industry ranking: Ducati is now one of the two best selling European Motorcycle brands in Canada.
Retail sales were led by the Monster family and the new 2007 Monster 695, which began delivery to customers in May and continues to be one of the top selling models. The top selling Ducati in 2006 was the Monster S2R 1000, in its debut year.
In 2006, Ducati MRP (Motorcycle Related Products) revenue was driven by unique promotions such as the Ducati fashion night, where the 2007 apparel line was launched via a fashion night party at dealers. A combination of unique and stylish products has led to an increase of over 40% in the clothing business and 25% in accessories.
“Everyone at Ducati North America and the dealer network have been working hard to achieve these fantastic results. Our success in 2006 shows that we are still building on the forward momentum which began in 2004.” said Michael Lock, CEO of Ducati North America. “I am really looking forward to 2007, and feel the February introduction of our revolutionary new Superbike family and the summer arrivals or the Hypermotard and Desmosedici RR will continue to fuel the fire.”