Shinko, one of the big names in aftermarket motorcycle tires, has released a new tire based on its 777 H.D. (Heavy Duty) line that it touts as the next evolution in motorcycle tires. The 777 H.D. Reflector has a reflective material embedded in the sidewall that lights up when light hits it. It’s a blackwall by day and a ’glow ring’ sidewall at night when headlights hit it. To ride a motorcycle responsibly, safety is always a front-burner topic and being seen is a big part of that. Is this new Reflector tire a safety innovation or a gimmick?