Suzuki Announces 2016 Lineup In the US
The release of these models comes at a time when Suzuki appears to be shifting into high gear with its US sales strategy. Or at the very least, the Japanese OEM could be looking at increasing the variety of its current model lineup. Either way, the three bikes are all set to be offered in the US market in 2016.
Of the three, the GSX-S1000 has the most intrigue surrounding it. That’s mainly due to the model being a new launch for Suzuki in the American market as opposed to the Bandit 1250S and the TU250X, both of which are making comeback of sorts after its earlier incarnations proved to be too tough sells in a market that was right smack in the middle of the economic recession.
Still, there’s more than enough reason to get excited about the arrival of the three models. The Bandit 1250S, in particular, returns packed with new tech goodies to complement the existing 1255cc liquid-cooled, fuel-injected engine that became a staple of the old Bandit back in 2007. The absence of an engine update may be a sore spot for some prospective owners but it’s still good enough to be a little more than interesting.
Same thing can be said for the TU250X. Suzuki claims that the classic-styled bike features plenty of updated designs, particularly found in the headlight case, the speedometer cover, tail lamp housing, and the chrome-plated front and rear wheels. It’s also powered by a 249cc, air-cooled four-stroke, single-cylinder engine that could prove useful for city riders.
Suzuki’s understandably excited about the sales prospects of these three bikes, even though history suggests that the company will continue to struggle against other manufacturers in a market that it has struggled with in the past.
Continue reading to read more about Suzuki’s three new, US-bound motorcycles.
Why it matters
I want to be optimistic for Suzuki because the company has been through a lot in the US. I’m not even talking about its motorcycle division, which has been its moneymaker in the market. Remember when Suzuki sold cars in the US? That happened until 2012 when management decided that it wasn’t worth the trouble because the company wasn’t making money out of it.
So decided to dedicate its time and resources into the motorcycle division and even that hasn’t yielded the kind of results Suzuki was expecting. Some of it isn’t the company’s fault because like everybody else, it was hit hard by economic recession in the US. I’m not going to insult Suzuki by saying its desperate to ignite its sales volume in the US market. But it does look that way, doesn’t it?
The optimist in me wants to see Suzuki succeed in some form in the US. But the realist in me thinks that it’s going to be far easier said than done. It’s not just the competition that Suzuki has to worry about. There’s also that pretty important aspect of convincing US customers to buy its bikes. That’s going to be tough if we’re looking at Suzuki’s recent history in the US.
I hope Suzuki turns it around. I really do. It would be a shame if one of Japan’s pre-eminent motorcycle brands somehow fails to gain its footing in the US market.