In a world of stereotypes and clichés, tattoos and motorcycles go together like peanut butter and jelly. Motorcycle people love their bikes and a goodly number of motorcycle people have tattoos. If you could have ink made from your motorcycle and then use it to create a tattoo on your body, would you do it? Carey Hart, one of the most recognized names in all of freestyle Motocross, said yes and Indian Motorcycle was his path make it happen. With the world’s first tattoo ink created using the carbon from Hart’s modified Indian Scout, the motorcycle legend had his newborn son's name tattooed on his neck. Passion for motorcycles and passion for family has never been so well declared as this.

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Carey’s longtime tattoo artist, Franco Vescovi, co-founder of Nocturnal Ink, was the creator of the ink. Franco is no stranger to ink manufacturing, bringing decades of experience to bear when he extracted carbon ash from a burnout performed by Hart on his legendary Indian Super Hooligan on May 22, 2017 outside of Los Angeles, California. With toxins removed and the resulting pigment sterile and safe, Franco tattooed "Jameson" on Corey's neck. The tattoo pays homage to Corey's newborn son and he becomes the first known recipient of a tattoo using ink created from his motorcycle.

Since 1901, Indian Motorcycle has been a trailblazer, establishing a wide range of ‘firsts' in manufacturing, racing or other legendary motorcycling achievements, and this is another example of Indian doing something that’s never been done before,” said Reid Wilson, Director of Marketing for Indian. “Indian Motorcycle Ink embodies our value of leading, rather than following, to blaze entirely new trails where others have never ventured.

Completely freaky? Not really. It isn't unusual for black inks to use carbon as pigment. The pigment in Indian Motorcycle Ink just happens to come from a burnout and smoking tailpipe from one of the hottest motorcycles on the planet right now. Still, it's very cool and something we all can get in on. Indian Motorcycle Ink is available for use for a limited time by artists at Vescovi’s Vatican Studios in Lake Forest, CA and four Hart & Huntington Tattoo shops in Las Vegas, Orlando, Niagara Falls and Nashville beginning today, July 11th. Once the ink is gone, that's it; no more.